Every day, it seems, we read a message or news story complaining that big companies are buying or bullying their way onto dominance of the Internet. M...
View articleDespite the hype, most companies are still in the earliest stages of e-business deployment and lack effective e-business strategies, according to rese...
View articleThe online brokerage market will lead the financial services sector in growth, raising the asset pool to more than $3 trillion by 2003, but the financ...
View articleEurope said it has acquired theleading online ad sales company in Finland, Netbooking. Read More...
View articleThe interactive media space is a minefield. There's no defined pricing. Ad models are all over the board. And measurement's a mess. Don't you just wis...
View articleDana will admit it. He's not an Instant Messenger (IM) maven. He may not have enough friends, and not enough of those friends have IDs he can remember...
View articleAdvertising on the Internet is narrowly focused on e-commerce, not on building strong offline brands according to a study released by The Strategis Gr...
View articleMoney talks and savvy web users listen. Finance is one of the killer apps for the Internet among service industries. Thanks to the Internet's wealth o...
View articleGeneration Y content and commerce site Alloy Online Inc. began its first-everbroadcast ads, featuring two irreverent television spots designed to bran...
View articleCommunity Web site company sixdegrees has begun its first formaladvertising agency review, hiring agency consultant Pile and Co. Read More...
View articleThere's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...
View articleMezzina/Brown has been selected by Real Media as its off-line advertisingagency beating out DeVito/Verdi, Hanft Byrne Raboy & Partners and Stein Rogan...
View articleWeb traffic measurement firm NetRatings Inc. received an $11 millioninvestment from Trans Cosmos USA, a strategicinvestment arm of parent company Tran...
View articleJuno Online Services Inc. and CoolSavings.com Inc. signed a partnerdeal in which CoolSavings will provide savings offers on consumer goods andservices...
View articleAs online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...
View articleOpt-in e-mail company NetCreations Inc. marketing, has addedFashionmall.com, Asian Avenue and eight other Web sites to itsPostMasterDirect.com Interne...
View articleDigital marketing agency SF Interactive was named interactiveagency of record forPeopleFirst.com, an online autofinancing service. Read More...
View articleBack in 1996, most community sites were unaware they needed things like free web pages, email, chat, and forums to be successful. When they found the ...
View articleIf you try to get everything you want, you just might find you can't even get what you need. That may be the final lesson from the government's decade...
View articleMore than three-quarters of Internet users covered by health insurance say they are interested in managing their benefits through an insurance carrier...
View articleWPP Group, through its OgilvyOne Worldwide strategic planningand market research operation, will acquire new media agency Mediaquest SARL.Financial te...
View articleStrong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...
View articleAccording to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...
View articleAmazon.com has a new capability called a "Purchasing Circle." Instead of having its database compare you blindly to other buyers (called "collaborativ...
View articleInvestment information and services firm Morningstar Inc. selected Schwartz Public Relations AssociatesInc. to create a national campaign for its Morn...
View articleOnline brokerage Mydiscountbroker.com launched amulti-year, $40 million integrated national advertising campaign thatincludes TV and print media compo...
View articleWeb measurement firm Media Metrix Inc. signed a partner dealwith BizRate.com, which tracks consumersatisfaction with their e-commerce transactions. Re...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
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