Mediaplex, an e-business marketingcompany, and Icon Medialab formed a partnership toprovide end-to-end online marketing solutions for companies worldw...
View articleIntellesale.com, an online retailer ofnew and refurbished computer products, retained Rare Medium to heighten its brand nameon the Internet and to enh...
View articleMichael Fischler tells you where he thinks the Net is headed in the not so distant future. Broad access, reliable functionality, less emphasis on comp...
View articleInternet-based credit company NextCard Inc. is suing credit company Providian Financial Corp., allegingcopyright infringement in a case that some say ...
View articleAdForce Inc. a provider of centralized,outsourced ad management and delivery services, completed its Cupertino DataCenter, which increases the company...
View articleExcite@Home signed a deal with consumergoods giant Unilever to make online advertising on the@Home broadband service "a substantial component" of its ...
View articleListen up, media planners and buyers. If you're from a traditional agency and want to break into interactive, Tom spells out the options. Truth is, br...
View articleA pair of studies show that Americans have adopted the Internet when it comes to shopping for a car, but when it comes to buying and service relations...
View articleFallon McElligott New York City has beennamed agency of record for eTour Inc., aWeb service that automatically connects consumers with Web sites that ...
View articleExcite@Home signed a deal with consumergoods giant Unilever to make online advertising on the@Home broadband service "a substantial component" of its ...
View articleFor all the hype surrounding the growth of technology companies in recent years, the number one company on the Fortune 500 list remains an old-line ma...
View articleAdauction.com took a step off-line,saying it will host the auction of advertising space on "one of the nation'smost desired billboards" -- on Highway ...
View articleInterActive Agency Inc. (iAgency) was namedpublic relations agency of record by Entertainment Boulevard. Read More...
View articleSBN.com licensed its Online Yellow Pages toISP and international telecommunications company IDT Corp. Read More...
View articleSelecting the right rep firm is both straightforward --and not! The straight part is using a structured analysis to figure out the best options for yo...
View articleBlackboard.com, an online educationportal launched by Blackboard Inc. based in Washington, D.C., has selected Stein Rogan + Partners and Beyond Intera...
View articleStaples Inc. retained New York City-based i-traffic as its online advertising andonline direct marketing agency for Staples.com, the company's e-comme...
View articleA report by The Strategis Group and BDA China says that China is the fastest growing market on the Internet and presents a golden opportunity for equi...
View articleClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleDespite all the rhetoric concerning the mainstreaming of the Internet, a report by the US Department of Commerce says you're still more likely to be w...
View articleMost consumers in developed markets have access to a mind-numbing mix of media sources. Through the barrage of ads and attention demanding gimmicks, w...
View articleBravo! Marketing, a high-techintegrated marketing communications firm, signed three new to its publicrelations client roster: MiX media, Wireless Onli...
View articleA study by Dabbagh Information Technology predicts the number of Internet users in Arab nations will soon reach 1 million, and they plan on spending m...
View articleSIMS Communications Inc. retained Interactive Business Channel (IBC) toassist the company in its corporate promotion to investors. Spending was notdis...
View articleNetGravity Inc. named Howard W.Smith,chief executive of Standard & Poor's Compustat, to its board of directors. Read More...
View articleFortuneCity.com, a provider ofinternational native languageonline communities, named Marty Chavkin as vice president of marketing. Hewas previously vi...
View articleWhat does precision web marketing have to do with branding? No matter what useful and cool one-to-one features you put on your web site or within your...
View articleAbout.com Inc. named Alan Wragg as presidentof About.com International and Jon Spaet as president of advertising sales. Read More...
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