Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money f...
View articleProactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...
View articleAs we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...
View articleFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...
View articleIn the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Read More...
View articleThis season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Read More...
View articleHSBC has taken a leap into mobile and video content with an interactive video offering. Read More...
View articleAOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleComputer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...
View articleIn this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...
View articleUNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthe...
View articleMobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Read More...
View articleUnited Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund hum...
View articleMany marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who hav...
View articleThe mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...
View articleIn an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked ...
View articleA new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...
View articleNew data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Read Mo...
View articleThe social network also plans to enhance native video sharing and Direct Messages next year. Read More...
View articleInstead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their v...
View articleAlthough a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...
View articleThe Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help...
View articleJust one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleEmail newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...
View articleBritish department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of init...
View articleThe traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...
View article