Nearly half of the shoppers making purchases on the Internet this holiday season will be doing so for the first time, according to a survey by Active ...
View articleFew buzzwords are more elusive than "convergence." People use the term casually to refer to many of the stunning developments reshaping the media and ...
View articleResponsys.com provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize...
View articleThe art of acquiring customers and leads through email is notalways the easiest thing to do. Acquisitions success boils down to two key items: the off...
View articleAlthough there is certainly value to being book smart, it's equally important to be affiliate smart. And how better than to find out what affiliate ma...
View articleWe have this nice little mantra going online that everything should be free on the Net. All articles, research, music, news -- EVERYTHING should be fr...
View articleIn the battle for media attention, PR practitioners can bludgeon their way to attention or target the right message to the right person. Here's a grea...
View articleFortune and Burson-Marsteller surveyed both traditional and dot-com CEOs on how the Internet is changing the landscape for their companies and how it ...
View articleOnline advertising is a relatively new marketing vehicle, and there's a great deal to be learned about the effective application of this medium. Keepi...
View articleFew e-business leaders have demonstrated an understanding of how to monetize traffic, or effectively convert web visitors into revenue dollars. Here a...
View articleCreative services firms are dealing with smaller marketing budgets these days. However, there is plenty of work for firms using the right strategies. ...
View articleThe Top 20 e-tailers of November 2000, according to PC Data Online. Read More...
View articleSmall businesses are establishing Web sites primarily to advertise and promote their business, rather than to conduct e-commerce, according to a surve...
View articleAsk programmers about i-Mode, and they'll laugh! But consumers understand it because it's user-friendly. Wireless Application Protocol (WAP), on the o...
View articleIf we think of the word "useful" as a continuum, then the most useful sites (link-worthy sites) are those that provide rich, quality content on a spec...
View articleWhat's in it for the buyers of paid links on search engines? Paul shares the pros and cons from ClickZ readers and discusses the future of search engi...
View articleActive users may be the only ones who give you the benefit of the doubt -- and bring you new customers. So treat them extra nicely, and you may reap t...
View articleLed by investments in networks and Web-based applications, spending on information technology by US business organizations increased 8.7 percent as a ...
View articleNothing can beat the voluminous garbage that passes for creative briefs in agencies and in-house departments the world over. Here's Peter's take on wh...
View articleMid-sized companies are rapidly turning to new online channels for purchasing and will continue to intensify their e-procurement activity over the nex...
View articleEase of use is the name of the game as tomorrow's digital consumers seek an easy-to-use solution to their information overload. Who needs a desktop co...
View articleIn this wired world, you don't have to be a somebody yourself to win the ear of someone with influence. But who are these people, and where do you fin...
View articleEven though PC sales have been sluggish, and PC makers are seeing their stock prices hit hard, that doesn't mean no one is buying technology products ...
View articleIf you're in PR and you think you're in the "contacting editors" business (a.k.a. getting ink), then you're doomed. The future of PR lies in the "vira...
View articleWhether you are raising capital or managing an existing business, making accurate financial projections for marketing, sales, and operations is essent...
View articleWhat do you know that others would like to? Sharing your expertise is an effective -- and inexpensive -- way to impart credibility to yourself and mar...
View articleYou've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...
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