Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Read More...
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View articleMarketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a ne...
View articleNew study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...
View articleEngaging content is the key to successful brand advertising campaigns. Read More...
View articleYou can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Read More...
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View articleMore efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in ...
View articleBrands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it. Read More...
View articleWhich would you rather be: the marketing team who generated response or the team who expressed sympathy? Read More...
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View articleDigital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physica...
View articleFlooded homes, ruined cars, blacked out streets... these are the kinds of things you see "somewhere else," not in New York City. Despite the devastati...
View articleExecutives at ad:tech New York this week presented three emerging technologies, some more mature than others, with the potential to change the marketi...
View articleNinety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
View articleAlternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales. Read More...
View articleWebsites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the...
View articleThere is no guarantee that being courageous will ever work out, but the act alone is worth the consequence. Read More...
View articleAn overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articlePolitical advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app ...
View articleWhat better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...
View articleOrganizations skilled in data analysis optimize marketing and sales results like a well-oiled machine. Read More...
View articleLatinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Read More...
View articleOptimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and produc...
View articleConsider these criteria that can be helpful in evaluating negative conversations. Read More...
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