The Insidious Impact of Project-Based Agency Relationships
Marketing

The Insidious Impact of Project-Based Agency Relationships

14y Robin Neifield

The Insidious Impact of Project-Based Agency Relat...

How short-term relationships are restricting long-term results for agencies and clients alike. Read More...

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Pandora and Pepsi Make a Mixtape for the Grammys
Marketing

Pandora and Pepsi Make a Mixtape for the Grammys

14y Lisa Lacy

Pandora and Pepsi Make a Mixtape for the Grammys

A bid to reach a broad swath of music fans leading up to the February awards show. Read More...

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A Letter to Digital Marketers in Asia in 2012
Asia

A Letter to Digital Marketers in Asia in 2012

14y Motoko Hunt

A Letter to Digital Marketers in Asia in 2012

Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in ...

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Questions for New iCrossing CCO Patrick Stern
Marketing

Questions for New iCrossing CCO Patrick Stern

14y Douglas Quenqua

Questions for New iCrossing CCO Patrick Stern

A veteran of R/GA and TBWAChiatDay, Stern is tasked with forging a creative practice for the Hearst-owned agency. Read More...

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Latinos: The Social Technology Platform
Marketing

Latinos: The Social Technology Platform

14y Giovanni Rodriguez

Latinos: The Social Technology Platform

What social-technology marketers can learn from the world of software development. Read More...

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SEO Matures in North Asia; Key Trends for 2012
Asia

SEO Matures in North Asia; Key Trends for 2012

14y Andy Radovic

SEO Matures in North Asia; Key Trends for 2012

Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Read More...

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Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.
Marketing

Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.

14y Douglas Quenqua

Lars Bastholm to Lead Latest Incarnation of Cheil ...

Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil. Read More...

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Groupon's Big Deal: Worldwide Trip for $10K and $20K
Marketing

Groupon's Big Deal: Worldwide Trip for $10K and $20K

14y Christopher Heine

Groupon's Big Deal: Worldwide Trip for $10K and $2...

Flights to stop at Paris, Beijing, and other international destinations. Read More...

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Google Puts Out Welcome Mat for Co-Op Advertisers
Marketing

Google Puts Out Welcome Mat for Co-Op Advertisers

14y Douglas Quenqua

Google Puts Out Welcome Mat for Co-Op Advertisers

A bid to capture more tourism dollars by supporting multi-party ad buying. Read More...

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The Engagement Experience: Now Engineered by Marketers
Automation

The Engagement Experience: Now Engineered by Marketers

14y Stephanie Miller

The Engagement Experience: Now Engineered by Marke...

What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Read More...

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The Art of Mobile Multitasking
Marketing

The Art of Mobile Multitasking

14y Jeremy Lockhorn

The Art of Mobile Multitasking

What are consumers doing on their mobile devices while watching TV? Read More...

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Should Brands Play Offense or Defense With New gTLDs?
Marketing

Should Brands Play Offense or Defense With New gTLDs?

14y Susan Kuchinskas

Should Brands Play Offense or Defense With New gTL...

ICANN plans to start taking applications for generic top-level domains one month from today. Read More...

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Why Millennials Are Bored With Sexy Cars
Automotive

Why Millennials Are Bored With Sexy Cars

14y Joan Voight

Why Millennials Are Bored With Sexy Cars

How digital tech is turning American car culture upside down. Read More...

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Social Marketing in Asia Pacific - Know Your Audience
Marketing

Social Marketing in Asia Pacific - Know Your Audience

14y Anna Maria Virzi

Social Marketing in Asia Pacific - Know Your Audie...

Marketers from global and regional brands share best practices on connecting with diverse fans, friends, and followers. Read More...

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Virgin America's Google Offer Caps a Very Digital 2011
Marketing

Virgin America's Google Offer Caps a Very Digital 2011

14y Christopher Heine

Virgin America's Google Offer Caps a Very Digital ...

Flight vouchers sold out within hours today. Read More...

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Senators Press ICANN on Generic Top-Level Domains
Data insights

Senators Press ICANN on Generic Top-Level Domains

14y Susan Kuchinskas

Senators Press ICANN on Generic Top-Level Domains

Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Read More...

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Canada's Privacy Chief Sets Rules for Online Ads
Data insights

Canada's Privacy Chief Sets Rules for Online Ads

14y Lisa Lacy

Canada's Privacy Chief Sets Rules for Online Ads

Commissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data. Read More...

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Yahoo Wins $610M Suit Against Lottery Spammers
Data insights

Yahoo Wins $610M Suit Against Lottery Spammers

14y Shaun Nichols

Yahoo Wins $610M Suit Against Lottery Spammers

Emails purported to be from Yahoo offices. Read More...

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Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics
Marketing

Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

14y Augustine Fou

Digital Is a Philosophy: A New Looking Glass for C...

Get a fresh perspective on search, social media, and mobile marketing. Read More...

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The Season of Giving
Marketing

The Season of Giving

14y Anna Papadopoulos

The Season of Giving

Seven ways to give back to your coworkers this holiday season. Read More...

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If AOL Is Ford, What's Facebook?
Marketing

If AOL Is Ford, What's Facebook?

14y Team ClickZ

If AOL Is Ford, What's Facebook?

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Read More...

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Cutting Through the Remarketing Clutter With RTB
Data insights

Cutting Through the Remarketing Clutter With RTB

14y Jeff Green

Cutting Through the Remarketing Clutter With RTB

Three real reasons every marketer should be buying real-time bidding display remarketing. Read More...

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Digital Marketing in 2012: Year of Application
Asia

Digital Marketing in 2012: Year of Application

14y James Wu

Digital Marketing in 2012: Year of Application

With so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas. Read More...

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Execs & Accounts: Zeta, CP+B, Organic, LBi
Marketing

Execs & Accounts: Zeta, CP+B, Organic, LBi

14y ClickZ News Staff

Execs & Accounts: Zeta, CP+B, Organic, LBi

Minna Rhee replaces Al DiGuido at Zeta; Organic promotes two; CP+B names top digital creative; and more. Read More...

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Growing Online Shopping Among Latinos
Marketing

Growing Online Shopping Among Latinos

14y Gustavo Razzetti

Growing Online Shopping Among Latinos

Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Read More...

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Meet Your Best Prospect: The Serial Shopping Cart Abandoner
Marketing

Meet Your Best Prospect: The Serial Shopping Cart Abandoner

14y Charles Nicholls

Meet Your Best Prospect: The Serial Shopping Cart ...

Why e-commerce managers and marketers must support the buying cycle across multiple visits. Read More...

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Perry Looks to Lasso Cain Supporters With Facebook Ads
Marketing

Perry Looks to Lasso Cain Supporters With Facebook Ads

14y Kate Kaye

Perry Looks to Lasso Cain Supporters With Facebook...

GOP hopeful joins Newt Gingrich in running ads that aim to wrangle Cain supporters. Read More...

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