One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleEver since Obama brought the sexy back to email marketing, email has been at the forefront of grassroots political fundraising strategies. We all rem...
View articleBuzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominat...
View articleSnapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As u...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...
View articleMobile is everywhere in our lives and as mobile consumers increase, ecommerce sites need to be prepared. Stuart McMillan, Deputy Head of Ecommerce of ...
View articleJess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occas...
View articleMother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 20...
View articleBT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive ...
View articleWe covered ClickZ Live New York pretty thoroughly, but couldn't get everything. With a week to reflect, here are expert tips from some of the most pop...
View articleThis new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and...
View articleThere seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...
View articleWe are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Wheth...
View articleManeesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...
View articleWhat it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer expe...
View articleBetting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what is it that re...
View articleAs influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. Ho...
View articleAt last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Nig...
View articleAs we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...
View articleSnapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending s...
View articleHow do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...
View articleThe most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...
View articleOne of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...
View articleIt’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual conference to launch a raft...
View articleYesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read More...
View articleWe’ve seen a significant number of digital professionals exploring influencer marketing during the past years, as more brands enjoy its short an...
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