Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Read More...
View articleWith Spotify launching in the U.S., it could benefit from targeting Latinos to develop its U.S. presence. Read More...
View articleGroup follows ANA in denouncing plan for branded top-level domains. Read More...
View articleSeven characteristics college shares with old media and five reasons marketers should care what's going on in higher ed. Read More...
View articleNew technologies enable interactivity between listener and station. Is it the end of radio as we know it? Read More...
View articleTraditional media treats the consumer like a spectator. But consumers now expect more. Read More...
View articleHow digital straw poll efforts are driving data capture for GOP campaigns. Read More...
View articleFor advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Read More...
View articleCapability has special value for local and political advertisers. Read More...
View articleThe three models with the most impact for an awesome integrated campaign. Read More...
View articleFeeding America focuses on awareness over fundraising for hunger campaign. Read More...
View articleTargeting consumers though topical expertise. Read More...
View articleWorking for a new CEO or consultant? Here are 12 tips for managing change in your organization. Read More...
View articleHere are three factors that will determine if audience buying will add value to client business outcomes in Asia. Read More...
View articleCompany accused of "hijacking" users' search queries for affiliate payments. Read More...
View articleDon't miss these opportunities to improve revenue or alter user behavior. Read More...
View articleFacebook is attracting a niche group of Japanese working professionals who use their real identities to interact on its service. Here's why that's a g...
View articleYahoo to expand partnerships with Belo TV stations in the coming year. Read More...
View articleAre you able to show meaningful optimization results today? Technology could make the difference. Read More...
View articleAd networks that lie about their reach and other deceptions could harm the interactive ad sector. Read More...
View articleBrand finds success refreshing YouTube-based campaign. Read More...
View articleGuardian News & Media wants global customer database. Read More...
View articleHow can a business stay open despite bad service, inflated list prices, and bad reviews? Read More...
View articleCybersquatting could move right of the dot, industry group says. Read More...
View articleHopes the agency will support its efforts through both digital and offline channels. Read More...
View articleGay marriage opponent switches sides, takes Facebook page, as supporters thrive online. Read More...
View article