Search giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Read More...
View articleThe "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's la...
View articleClothing retailer is the group-buying platform's featured advertiser today and will run as a 'side deal' through Sunday. Read More...
View articleAs in Florida and Maryland, Google text units and Facebook display ads won't require disclaimers in the ads. Read More...
View articleRenault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Read More...
View articleArchrival is a social media outreach firm and a Facebook "preferred developer." Read More...
View articleFood blog network includes properties like Serious Eats and Bakerella. Read More...
View articleWhy e-mail is destined to remain the best-performing, yet least appreciated marketing medium. Read More...
View articleIt is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...
View articleIt has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google produ...
View articleE-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend. Read More...
View articleIn the 2010 Digital Azbee competition, ClickZ earns two silver awards for its news section and site relaunch. Read More...
View articleGoogle is more forcefully throwing its hat into the online shopping space. Read More...
View articleBig box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twi...
View articleQ3 online ad revenues grew 17 percent year-over-year. Read More...
View articleDon't reach the right audience with the wrong message, or vice versa. Read More...
View articleDespite digital integration and innovation, Meg Whitman's failed CA governor campaign spent just 3 percent of its overall ad budget on Web ads. Read M...
View articleElectronics retailer offers a 20 percent discount to holiday shoppers for three check-ins. Two check-ins can be at non-brand locations. Read More...
View articleCompany to roll out brand integrations across more of its games, and to push into the mobile gaming space. Read More...
View articleWhat Facebook's latest move means for e-mail and other marketers. Read More...
View articleSix innovative examples of digital out-of-home marketing experiences. Read More...
View articleFive checks that will increase usability, stickiness, and ROI. Read More...
View articleWith the advent of Facebook as an e-mail client, brands will want to convert 'likers' to e-mail lists. Read More...
View articleYahoo Contributor Network is an extension of Associated Content, the content factory Yahoo bought in May. Read More...
View articleA federal study on Latino longevity, and what marketers of all kinds can take from it. Read More...
View articleAs new technologies go to market, marketers must be aware how user experience impacts brand image and ensure its digital experience makes customers fe...
View articleObama reportedly sets up a task force for online privacy policy, and a Commerce Department report on the issue is expected soon. Read More...
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