As much as targeting has saved online advertising, it worries consumers in three big ways. Read More...
View articleSeth Friedman joins as head of planning and Al Patton as creative director. Read More...
View articleDigital account previously belonged to Agency.com. Read More...
View articleSays the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...
View articleA comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that w...
View articleCraigslist had been on track to collect an estimated $45 million this year from adult services ads. Read More...
View articleIn a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Read More...
View articleConsider how these four companies connected with people through social activities on the iPhone or Facebook. Read More...
View articleWeb ads boost the impact of TV spots in key polling metrics, according to a study of Facebook vet Chris Kelly's run for Attorney General. Read More...
View articleFans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and T...
View articleGoogle, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Read More...
View articleRepublican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair. Read More...
View articleIntrepid is a 40-person firm with offices in Seattle and London. Read More...
View articleDigital marketers have access to insights that can help their business weather tough economic times. Read More...
View articleUPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using onl...
View articlePurchase will provide data sources, video measurement technology, and extend comScore's European footprint. Read More...
View articlePing will live within iTunes and allow users to "follow" artists and each other. Read More...
View articleEndorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook...
View articleAd networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Read More...
View articleAn anti-Digg rebellion has cost the pro-marijuana group its ad freedom. Read More...
View articleThe social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative. Read More...
View articleSo far users have not flocked to create branded accounts, but it's early. Read More...
View articleCensorship of a pro-marijuana legalization group's ads could be attracting attention to its cause. Read More...
View articleDo people need to click on your ads for them to matter? Or is there value to getting exposure to the brand? Read More...
View articleTwo parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.c...
View articleTouchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them. Read M...
View articleThe movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort? Read More...
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