Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...
View articleA close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series...
View articleAccording to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...
View articleThe social network accounted for almost 17 percent of page views served to U.K. users in June. Read More...
View articleRetail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Rea...
View articleDemocratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today. Read Mor...
View articleYouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...
View articleIn July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes. Read More...
View articleA new site and Facebook page aim to boost communication with consumers. Read More...
View articleMarketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...
View articleHow to integrate social networks into your marketing plan. Read More...
View articleWhile points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. Read More...
View articleAttention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...
View articleJeffrey Hayzlett said brands must also tap social networks to engage, educate, excite, and evangelize - and shape product development. Read More...
View articleSony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...
View articleReebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audience...
View articleAnalyze business opportunity, engage customers, and organize social calendars to get the true value out of social media. Read More...
View articleComiXology recently ran its first ad on its iPhone/iPad application. Read More...
View articleA Democrat running for Maryland's House of Delegates plans to spend as much as 40 percent of his campaign budget online, and has a social media direct...
View articleAt the end of the day, someone from within your company needs to participate in social media to deliver an authentic voice of the brand. Read More...
View articlePrivate clubs that cater to the elite are popular offline. Will the same concept work online? Read More...
View articleThe deadlocked Senate battle between Alexi Giannoulias and Mark Kirk in Illinois has been less than friendly, and last week each side built up its att...
View articleThe coffee retailer has struck agreements with The Wall Street Journal, Zagat, Nickelodeon, and others to offer store patrons "subscription-level" con...
View articleJust two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...
View articleWith online advertising and marketing, I think we need to ask the single most important question about research: why are we bothering? Read More...
View articleWhen it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst....
View articleLearn 13 ways to factor seasonality into your digital strategy. Read More...
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