The Value of Combining SEO Agencies and Internal Teams
Conference Coverage

The Value of Combining SEO Agencies and Internal Teams

16y Ray Comstock

The Value of Combining SEO Agencies and Internal T...

There's a synergy that happens between an SEO agency and an in-house team that can maximize the impact of an ongoing SEO campaign. Plus, it can save m...

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It's Time to Redefine SEO
Conference Coverage

It's Time to Redefine SEO

16y Kathleen Fealy

It's Time to Redefine SEO

It's time. For SEO to grow and to be valued, it needs to be better understood. It must reflect its name in all of organic search, not just websites. R...

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Search Marketing and Social Media: The Perfect Couple, But...
Conference Coverage

Search Marketing and Social Media: The Perfect Couple, But...

16y Chris Boggs

Search Marketing and Social Media: The Perfect Cou...

...they must get along. It's probably best to look at social media and search marketing as being part of the same ecosystem, rather than as a "couple....

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10 Reasons Why Drupal Is the Best CMS for SEO
Conference Coverage

10 Reasons Why Drupal Is the Best CMS for SEO

16y Ben Finklea

10 Reasons Why Drupal Is the Best CMS for SEO

Looking pretty will not get you to the top of the search engine results page. Read More...

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Making Sense of Global Search: Target via Country, Not Language
Conference Coverage

Making Sense of Global Search: Target via Country, Not Language

16y Michael Bonfils

Making Sense of Global Search: Target via Country,...

Benefits and drawbacks of targeting by language vs. targeting by country. Read More...

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Duplicate Content: The What, Why, and How
Conference Coverage

Duplicate Content: The What, Why, and How

16y Prashant Puri

Duplicate Content: The What, Why, and How

Some common scenarios where duplicate content arises between domains. Read More...

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The Unlimited Search Marketing Budget
Conference Coverage

The Unlimited Search Marketing Budget

16y Timothy Seward

The Unlimited Search Marketing Budget

Four strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Read More...

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Democrats Use O'Donnell Name to Drum Up Donations
Marketing

Democrats Use O'Donnell Name to Drum Up Donations

16y Kate Kaye

Democrats Use O'Donnell Name to Drum Up Donations

The Democratic Senatorial Campaign Committee is hoping people searching for information on the Delaware tea partier will want to "Stop the Tea Party."...

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When Mad Avenue Meets Broadway: A Twitter Story
Marketing

When Mad Avenue Meets Broadway: A Twitter Story

16y Anna Maria Virzi

When Mad Avenue Meets Broadway: A Twitter Story

One Broadway show's online marketing provides inspiration for small to medium-sized organizations with limited budgets. Read More...

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Craigslist Confirms Closure of Adult Services Section
Data insights

Craigslist Confirms Closure of Adult Services Section

16y Jack Marshall

Craigslist Confirms Closure of Adult Services Sect...

Company tells House Judiciary Committee it will not reinstate adult ads category. Read More...

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Progressive Debuts Mobile Version of Web Advergame
Financial Services

Progressive Debuts Mobile Version of Web Advergame

16y Douglas Quenqua

Progressive Debuts Mobile Version of Web Advergame

Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Read More...

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Mapping Marketing Tactics to Stages of the Purchase Funnel
Marketing

Mapping Marketing Tactics to Stages of the Purchase Funnel

16y Augustine Fou

Mapping Marketing Tactics to Stages of the Purchas...

Marketers must get back to basics when determining what tactic works best to win over online consumers. Read More...

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Pepsi Returns to Super Bowl With User Generated Ads
CPG

Pepsi Returns to Super Bowl With User Generated Ads

16y Jack Marshall

Pepsi Returns to Super Bowl With User Generated Ad...

Users are invited to submit ad creations and vote for favorites. Read More...

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Craigslist Could Lose $15 Million After Removing Sex Ads
Data insights

Craigslist Could Lose $15 Million After Removing Sex Ads

16y Kate Kaye

Craigslist Could Lose $15 Million After Removing S...

Heavy financial toll as Craigslist drops adult-services ads. Who stands to benefit? Read More...

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The Content-Side Platform
Data insights

The Content-Side Platform

16y Brian Massey

The Content-Side Platform

The advertising side isn't complex enough for publishers. Read More...

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Weezer Reverses YouTube Strategy, Hopes Sales Beat 'Pork And Beans'
Marketing

Weezer Reverses YouTube Strategy, Hopes Sales Beat 'Pork And Beans'

16y Christopher Heine

Weezer Reverses YouTube Strategy, Hopes Sales Beat...

Pop band enlists so-called YouTube celebrities to spread the word for its new album. Weezer has been innovative in using the video site for the last y...

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OneXeno Founder Returns to Agency Following Acquisition
Asia

OneXeno Founder Returns to Agency Following Acquisition

16y Adaline Lau

OneXeno Founder Returns to Agency Following Acquis...

Michael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Re...

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AmEx Aligns With Twitter for Fashion Week
Ecommerce

AmEx Aligns With Twitter for Fashion Week

16y Lisa Lacy

AmEx Aligns With Twitter for Fashion Week

A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Read More...

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Red Bull Awards Media Duties to Carat
Marketing

Red Bull Awards Media Duties to Carat

16y Douglas Quenqua

Red Bull Awards Media Duties to Carat

Austrian energy drink giant has hotly pursued digital ad trends. Read More...

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Welcome to ClickZ Asia
Asia

Welcome to ClickZ Asia

16y Guest

Welcome to ClickZ Asia

Our goal is to serve you, as marketers in Asia Pacific, with the most up-to-date insights and best practices about digital marketing and advertising. ...

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Building Blogger-Brand Relationships: A Six-Step Process
Marketing

Building Blogger-Brand Relationships: A Six-Step Process

16y Robin Neifield

Building Blogger-Brand Relationships: A Six-Step P...

How do you find the right blogging partner, lay out expectations, negotiate the right deal, and create a mutually beneficial relationship? Read More...

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Introducing ClickZ Asia
Marketing

Introducing ClickZ Asia

16y Team ClickZ

Introducing ClickZ Asia

ClickZ expands into Asia-Pacific, providing marketers with best practices, how to's, and news in this fast-changing, diverse region. Read More...

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Republicans Invest in Video: A Political Web Video Q&A
Marketing

Republicans Invest in Video: A Political Web Video Q&A

16y Kate Kaye

Republicans Invest in Video: A Political Web Video...

A Q&A with Brian Donahue of Craft Media/Digital about their video work for the RNC. Read More...

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Lazio Uses Google 'Search Stories' in Contest
Marketing

Lazio Uses Google 'Search Stories' in Contest

16y Kate Kaye

Lazio Uses Google 'Search Stories' in Contest

The Republican primary candidate for NY Governor turned a simple Google tool for making search-based videos into a contest. Read More...

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Have We Gone Too Far With Targeting?
Marketing

Have We Gone Too Far With Targeting?

16y Gary Stein

Have We Gone Too Far With Targeting?

As much as targeting has saved online advertising, it worries consumers in three big ways. Read More...

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Tribal DDB Picks Up Creative Director, Planner in New York
Marketing

Tribal DDB Picks Up Creative Director, Planner in New York

16y Douglas Quenqua

Tribal DDB Picks Up Creative Director, Planner in ...

Seth Friedman joins as head of planning and Al Patton as creative director. Read More...

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Optimedia U.S. Wins Digital Duties for Longtime Client British Airways
Marketing

Optimedia U.S. Wins Digital Duties for Longtime Client British Airways

16y Douglas Quenqua

Optimedia U.S. Wins Digital Duties for Longtime Cl...

Digital account previously belonged to Agency.com. Read More...

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