Rebrands investment arm as Velocitor and courts startups in China. Read More...
View articleNew tools may be the mind-expanding drug that resurfaces the creative marketer in us. Read More...
View articleClickZ visited Etsy's Brooklyn loft space to talk marketing and potential revenue streams for the homemade and vintage goods marketplace. Read More...
View articleMore music stars come to Brand Affinity Technologies' pro athlete endorsement platform. Read More...
View articleCommissioners failed to muster enough votes for a conclusive opinion on Google's search ads, suggesting consideration of the matter has only just begu...
View articleOur efforts to monetize the Internet are undermining the very content that we are trying to use to engage audiences. Read More...
View articleA Q&A with Kenshoo CMO Aaron Goldman, author of "Everything I Know about Marketing I Learned from Google." Read More...
View articleThe revolution's waiting for a set of tools and standards that allow anyone to create streaming video content that can be streamed through set-top box...
View articleAs search marketing becomes more complex, organizations must stay ahead of change. Here are a few places to start. Read More...
View articleForget about Don Draper. Mad Men's Harry Crane was onto something big. Are you? Read More...
View articleA marketer's site no longer serves as the only destination. Often, it's not even the primary one. Read More...
View articleAM, an indie musician from L.A., has struck a unique collaborative deal with Razorfish. Read More...
View articleHeart is back, aiming to reach new and old fans through a partnership with craft marketplace Etsy. Read More...
View articleMeg Whitman's run for CA governor could become a unique case study in the emerging practice of digital political advertising. Read More...
View articleMarketing executives are under pressure to deliver measurable results. Don't fall into these traps. Read More...
View articlePromoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...
View articleVideo and social media advertising helped the U.K.'s online display ad market return to growth, according to the IAB U.K. Read More...
View articleAppointment unites the agency's digital and print spending activities under one reporting structure. Read More...
View articleMore than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today. Read More...
View articleFacebook has been named the second largest online video property in the U.S. when ranked by unique viewers. Read More...
View articleFor heavily regulated pharma ads, Google says low CTR is a good thing. Read More...
View articleNext year, all TVs sold will be Web-enabled - 5 million channels. Read More...
View articleMarketers must remember that people use search engines differently than social networks. Read More...
View articleHint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...
View articleEven if Twitter does accept political ad dollars, a lack of targeting could prevent campaigns from flocking to Twitter ads. Read More...
View articleUnderscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...
View article