MySpace Hopes Research and New Ad Products Aid Turnaround
Marketing

MySpace Hopes Research and New Ad Products Aid Turnaround

16y Jack Marshall

MySpace Hopes Research and New Ad Products Aid Tur...

Company says its investment in consumer insights and research is helping drive creation of new ad products Read More...

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Embracing the Anonymous Customer
Data insights

Embracing the Anonymous Customer

16y Andrea Fishman

Embracing the Anonymous Customer

When to take the "less is more" approach in engagement marketing. Read More...

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Four Things Brand Media Buyers Can Learn From Performance Marketers
Marketing

Four Things Brand Media Buyers Can Learn From Performance Marketers

16y Pace Lattin

Four Things Brand Media Buyers Can Learn From Perf...

There is much being developed in the performance marketing industry that everyone needs to pay attention to. Start with these four tips. Read More...

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B2B Firm Pushes Facebook Page With QR Codes
Marketing

B2B Firm Pushes Facebook Page With QR Codes

16y Christopher Heine

B2B Firm Pushes Facebook Page With QR Codes

Software firm Doyenz launches campaign at IT industry events this week. Read More...

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Key Principles of Sales Management on the Internet
Asia

Key Principles of Sales Management on the Internet

16y Brian Hui

Key Principles of Sales Management on the Internet

Online marketers must possess a sales mindset. Here's a six-point checklist. Read More...

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Dems Back Reid with Splashy Online Ad Buys in Nevada
Marketing

Dems Back Reid with Splashy Online Ad Buys in Nevada

16y Kate Kaye

Dems Back Reid with Splashy Online Ad Buys in Neva...

Democrats are backing incumbent Senator Harry Reid through big ad buys on prominent newspaper sites. Read More...

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Facebook's 'Unlike Page' Button Raises Stakes on Relevancy
Marketing

Facebook's 'Unlike Page' Button Raises Stakes on Relevancy

16y Christopher Heine

Facebook's 'Unlike Page' Button Raises Stakes on R...

The social site makes it easier for users to leave a brand's page, as well as report its messaging as spam. Read More...

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Pro-Business Group Takes Over YouTube Homepage for Election Day
Email

Pro-Business Group Takes Over YouTube Homepage for Election Day

16y Kate Kaye

Pro-Business Group Takes Over YouTube Homepage for...

The business group supports several non-incumbent Republicans and has spent "seven figures" on digital advertising and efforts this election season. R...

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LinkedIn Adopts 'Recommend' Over 'Like'
Marketing

LinkedIn Adopts 'Recommend' Over 'Like'

16y Anna Maria Virzi

LinkedIn Adopts 'Recommend' Over 'Like'

Social network for business professionals brings a B2B spin to Facebook's Pages and Yelp's reviews. Read More...

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Holiday App Store Traffic Is Insane, Don't Miss Out
Marketing

Holiday App Store Traffic Is Insane, Don't Miss Out

16y Rob Weber

Holiday App Store Traffic Is Insane, Don't Miss Ou...

Tips for promoting your app during and after the Christmas holiday shopping season. Read More...

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Rubicon Acquires Fox Audience Network
Marketing

Rubicon Acquires Fox Audience Network

16y Susan Kuchinskas

Rubicon Acquires Fox Audience Network

The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Read More...

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DNC Blasts GOTV Ads to Youth, Blacks, and Latinos in Key Races
Marketing

DNC Blasts GOTV Ads to Youth, Blacks, and Latinos in Key Races

16y Kate Kaye

DNC Blasts GOTV Ads to Youth, Blacks, and Latinos ...

Organization spends the bulk of its $2.5 million online ad budget in these final days. Read More...

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Connecticut Dem Uses Web Ads for Persuasion Push
Marketing

Connecticut Dem Uses Web Ads for Persuasion Push

16y Kate Kaye

Connecticut Dem Uses Web Ads for Persuasion Push

Rather than simply go after signups and donations, Connecticut gubernatorial hopeful Dan Malloy has used Web ads to educate and persuade voters. Read ...

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The Latino Vote: Why Mess With the 'Metatribe'?
Marketing

The Latino Vote: Why Mess With the 'Metatribe'?

16y Giovanni Rodriguez

The Latino Vote: Why Mess With the 'Metatribe'?

Was a controversial ad really an ad, or something a tad more clever? Read More...

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As Election Day Approaches, Political Video Ads Surge
Marketing

As Election Day Approaches, Political Video Ads Surge

16y Kate Kaye

As Election Day Approaches, Political Video Ads Su...

Campaigns use in-banner and in-stream video in a serious way, but some worry about a lack of geo-targeted inventory. Read More...

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Big Tea Party Backer Takes Conservative Approach to Web Advertising
Marketing

Big Tea Party Backer Takes Conservative Approach to Web Advertising

16y Kate Kaye

Big Tea Party Backer Takes Conservative Approach t...

Anti-tax group uses bare-bones online strategy, spending $200,000 online thus far. Read More...

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Is Rapleaf Getting a Bum Rap?
Marketing

Is Rapleaf Getting a Bum Rap?

16y Anna Maria Virzi

Is Rapleaf Getting a Bum Rap?

A profile of a company that profiles consumers. Read More

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Before You Finalize the Budget, Address the Final Frontier
Conference Coverage

Before You Finalize the Budget, Address the Final Frontier

16y Aaron Kahlow

Before You Finalize the Budget, Address the Final ...

Digital marketing education should not be overlooked as you plan for 2011. Here's why. Read More...

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How Brands Can Take a Small Step Into Social Media
Asia

How Brands Can Take a Small Step Into Social Media

16y Michael Zung

How Brands Can Take a Small Step Into Social Media

If you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Read More...

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The Ads: 2010 Midterm Election Display Ad Gallery
Marketing

The Ads: 2010 Midterm Election Display Ad Gallery

16y Kate Kaye

The Ads: 2010 Midterm Election Display Ad Gallery

Who's running online display ads this midterm election season? Check out ClickZ's growing ad gallery! Read More...

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Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out
Marketing

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out

16y Zachary Rodgers

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is ...

Also, CP+B promotes a CEO from within and Google gives Susan Wojcicki her propers. Read More...

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Lionsgate, Aloft Hotels Run QR Code Campaigns
Local

Lionsgate, Aloft Hotels Run QR Code Campaigns

16y Christopher Heine

Lionsgate, Aloft Hotels Run QR Code Campaigns

'For Colored Girls' movie marketers and boutique hotel brand are using QR codes to leverage the so-called physical Internet. Read More...

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Getting the Most Out of Your Agency Relationship
Asia

Getting the Most Out of Your Agency Relationship

16y Eric Phu

Getting the Most Out of Your Agency Relationship

Six ways to get the most out of the clients versus agency relationship. Read More...

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AutoTrader.com to Buy Kelley Blue Book
Automotive

AutoTrader.com to Buy Kelley Blue Book

16y Susan Kuchinskas

AutoTrader.com to Buy Kelley Blue Book

AutoTrader.com is on a bit of a tear, having recently acquired vAuto. Read More...

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Congress Gives Facebook Privacy Homework Extension
Data insights

Congress Gives Facebook Privacy Homework Extension

16y Kate Kaye

Congress Gives Facebook Privacy Homework Extension

Facebook was expected to respond to a Congressional inquiry by today, but has received an extension. Read More...

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New Foursquare 'I Voted' Badge Aims for GOTV Ripple Effect
Marketing

New Foursquare 'I Voted' Badge Aims for GOTV Ripple Effect

16y Kate Kaye

New Foursquare 'I Voted' Badge Aims for GOTV Rippl...

Could checking in at polling places help get out the vote? Read More...

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Glenfiddich Serves Up an iPad App and a Dram
Marketing

Glenfiddich Serves Up an iPad App and a Dram

16y Anna Maria Virzi

Glenfiddich Serves Up an iPad App and a Dram

Single malt scotch whiskey brand rolls out iPad app to connect with consumers attending tasting events. Read More...

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