Newsweek and Daily Beast to Merge
Marketing

Newsweek and Daily Beast to Merge

15y Jack Marshall

Newsweek and Daily Beast to Merge

The new entity is dubbed The Newsweek Daily Beast Company. Read More...

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Forbes Media's Publishing Mashup: Ad Blogs
Marketing

Forbes Media's Publishing Mashup: Ad Blogs

15y Anna Maria Virzi

Forbes Media's Publishing Mashup: Ad Blogs

Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Read More...

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Outside Groups Drove More Political Money to Web
Marketing

Outside Groups Drove More Political Money to Web

15y Kate Kaye

Outside Groups Drove More Political Money to Web

The Citizens United case easing rules on political fundraising and spending drove new sources of ad dollars to the web in 2010. Read More...

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Levi’s Community Finds Mentors for Millennials
Marketing

Levi’s Community Finds Mentors for Millennials

15y Joan Voight

Levi’s Community Finds Mentors for Millennials

A website pairs young women with "ambassdors" in several fields, but is off to a slow start. Read More...

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Fast-Food Chains Bypass Foursquare With Branded App
Local

Fast-Food Chains Bypass Foursquare With Branded App

15y Christopher Heine

Fast-Food Chains Bypass Foursquare With Branded Ap...

Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Read More...

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Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores
Ecommerce

Airwalk Augments NYC and LA With 'Invisible' Pop-Up Stores

15y Lisa Lacy

Airwalk Augments NYC and LA With 'Invisible' Pop-U...

Augmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago. Read More...

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The Grand Digital Canyon - Have You Crossed It Yet?
Marketing

The Grand Digital Canyon - Have You Crossed It Yet?

15y Augustine Fou

The Grand Digital Canyon - Have You Crossed It Yet...

Allocating a small percentage of your ad budget to "digital" tactics is not the same as crossing the digital chasm. Here's why you must make that leap...

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Blunt Campaign Used Web Video Ads to Win Women's Vote
Marketing

Blunt Campaign Used Web Video Ads to Win Women's Vote

15y Kate Kaye

Blunt Campaign Used Web Video Ads to Win Women's V...

Persuasive web video ads played a key role in the Roy Blunt campaign's cross-media effort to win over women. Read More...

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Confessions From the Digital New World
Data insights

Confessions From the Digital New World

15y Brian Massey

Confessions From the Digital New World

A look at the issues that created the great ocean between the digital world and the print world, as well as a look at those places where we have natur...

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Foursquare Propels Local Homelessness Advocacy Effort
Marketing

Foursquare Propels Local Homelessness Advocacy Effort

15y Christopher Heine

Foursquare Propels Local Homelessness Advocacy Eff...

Agency McKinney runs a geo-social campaign with the Urban Ministries of Durham, including check-ins at alley dumpsters and vacant lots. Read More...

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NRCC Prodded Winning House Republicans to Use Web Ads
Marketing

NRCC Prodded Winning House Republicans to Use Web Ads

15y Kate Kaye

NRCC Prodded Winning House Republicans to Use Web ...

In a first, the National Republican Congressional Committee had a team dedicated to helping GOP House hopefuls online in 2010. Read More...

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Is Your Brand New Website Already Outdated?
Marketing

Is Your Brand New Website Already Outdated?

16y Tina Chadwick

Is Your Brand New Website Already Outdated?

Consider this four-point litmus test to check your site. Read More...

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Amazon.com Buys Parent of Soap.com, Diapers.com for $550 Million
Marketing

Amazon.com Buys Parent of Soap.com, Diapers.com for $550 Million

16y Douglas Quenqua

Amazon.com Buys Parent of Soap.com, Diapers.com fo...

The company and its sites - big online marketers - will operate under their own names. Read More...

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4 Ways Advertising Gets Tricky and Wacky
Marketing

4 Ways Advertising Gets Tricky and Wacky

16y Sean Carton

4 Ways Advertising Gets Tricky and Wacky

As advertisers battle noise to get their messages across, have they gone too far? Read More...

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The Paradox of Being (Named) Latino
Marketing

The Paradox of Being (Named) Latino

16y Gustavo Razzetti

The Paradox of Being (Named) Latino

A single tag can be misleading – showing the part and not the whole. But why are we proud of our Latino origin, but hate when we are labeled by others...

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Nielsen's Undercounting Fiasco Linked to Social Gaming
Ad Industry Metrics

Nielsen's Undercounting Fiasco Linked to Social Gaming

16y Zachary Rodgers

Nielsen's Undercounting Fiasco Linked to Social Ga...

A system glitch intermittently blinded the measurement firm to user sessions on Web pages with very long URLs. Read More...

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Another EU Proposal Targets Social Networks and Behavioral Ads
Data insights

Another EU Proposal Targets Social Networks and Behavioral Ads

16y Jack Marshall

Another EU Proposal Targets Social Networks and Be...

Further cluttering the online privacy regulatory landscape, EU Commission outlined data protection law changes. Read More...

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IAB Scores in Midterm Elections
Data insights

IAB Scores in Midterm Elections

16y Kate Kaye

IAB Scores in Midterm Elections

Key privacy lawmaker Rick Boucher is out, and several recipients of IAB PAC cash were re-elected Tuesday. Read More...

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Is SE-Over?
Marketing

Is SE-Over?

16y Gary Stein

Is SE-Over?

SEO - a system once ruled by a minority holding special knowledge - is now being overturned by a crowd of people wielding small and simple tools. Read...

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Twitter Makes First D.C. Hire
Marketing

Twitter Makes First D.C. Hire

16y Kate Kaye

Twitter Makes First D.C. Hire

Adam Sharp hails from C-SPAN, and worked as deputy chief of staff to U.S. Senator Mary Landrieu of Louisiana. Read More...

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Why Digital Marketers Must Consider Outsourcing
Asia

Why Digital Marketers Must Consider Outsourcing

16y Steve Sammartino

Why Digital Marketers Must Consider Outsourcing

Digital outsourcing will change the scope of corporate employment in developed markets. We must embrace it or get left behind. Read More...

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Europe Continues to Grapple With Messy Cookie Law Situation
Data insights

Europe Continues to Grapple With Messy Cookie Law Situation

16y Jack Marshall

Europe Continues to Grapple With Messy Cookie Law ...

Confusion over intention of European cookie law revision continues, despite clarification from Parliamentarians. Read More...

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FTC Fills Key Roles as Regulation Looms
Data insights

FTC Fills Key Roles as Regulation Looms

16y Douglas Quenqua

FTC Fills Key Roles as Regulation Looms

Edward Felten is named chief technologist and Eileen Harrington becomes executive director. Read More...

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Is the Social Media Department an Oxymoron?
Marketing

Is the Social Media Department an Oxymoron?

16y Robin Neifield

Is the Social Media Department an Oxymoron?

A look at how social media has influenced experts and changed their process, communication protocols, and client opportunities. Read More...

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More 'Me Too' Search Engines in China?
Asia

More 'Me Too' Search Engines in China?

16y Richard Mabey

More 'Me Too' Search Engines in China?

While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Read More...

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Facebook Response Prompts Strong Words From Privacy Lawmakers
Data insights

Facebook Response Prompts Strong Words From Privacy Lawmakers

16y Kate Kaye

Facebook Response Prompts Strong Words From Privac...

Facebook said all ad networks must delete Facebook UIDs to operate on its platform. Read More...

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Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer
Local

Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer

16y Christopher Heine

Ad:tech: Geo-Social Attracts Customers for Major G...

Murphy USA says 44 percent of Whrrl check-ins have been brand-new customers who spend more than average patrons. Read More...

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