With online advertising and marketing, I think we need to ask the single most important question about research: why are we bothering? Read More...
View articleWhen it comes to promos using geo-location services, what brands are putting their money where their tweets are? Here’s ClickZ’s Top 5 Best and Worst....
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View articleThe group has made corporate influence on government a key cause this year, and is using Target to drum up petition signups. Read More...
View articleHow to tell what's a bot and what's not – and when to stop the conversation. Read More...
View articleThe geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children. Read More...
View articleAfter hiring new Insights and Planning group lead Lee Maicon, the digital agency plans to expand the team with additional hires. Read More...
View articleIt's not just about your website anymore. So what's next? Read More...
View articleIncrease application use by applying engagement tactics of game app developers. Read More...
View articleSarah Palin - star endorser of Karen Handel - hasn’t made a peep about her on her powerful Facebook and Twitter pages recently, though tomorrow is ele...
View articleAdvertisers seek more control with ad exchanges and networks. And the IAB Networks & Exchanges Quality Assurance Guidelines aim to do that and more. R...
View articleThe citations underscore big challenges pharma must endure when using social media without breaking federal rules. Read More...
View articleThe two will swap local listings and video content, each taking on ad selling duties. Read More...
View articleBrazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Read More...
View articleCan digital advertising and marketing thrive in a nation that blocks Facebook? Entrepreneurs remain optimistic. Read More...
View articleWho is to blame for the state of behavioral targeting - advertisers and agencies, publishers and websites, or consumers? Read More...
View articleThe location-based service created a political category for campaigns to show momentum at fundraisers and rallies. Read More...
View articleUPDATE Jane Norton's page attacking Ken Buck could be the first "hit" page on Facebook. Read More...
View articleThe law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Read More...
View articleEncourages owners to share personal stories on Facebook. Read More...
View articleAdWords addition include expandable, embedded maps. Read More...
View article"Agile" program emphasizes repeated rough drafts of a campaign, website, or application. Read More...
View articleFlashy ads are great when you're buying deodorant, but when making a serious purchase, like a car, you just want the facts. Read More...
View articleA look at the major social media players in Japan and the country's role in social media marketing. Read More...
View articleAs in earlier progressions in technology, pain and casualties are the price of advancement. Read More...
View articleIs the trend of checking in on someone's social media profiles going to spill over into the client world? Read More...
View articleOne Maryland candidate is questioning how to handle the new rules. Read More...
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