MoveOn Blasts Target in Online Ads
Marketing

MoveOn Blasts Target in Online Ads

16y Kate Kaye

MoveOn Blasts Target in Online Ads

The group has made corporate influence on government a key cause this year, and is using Target to drum up petition signups. Read More...

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Bot Spotting on Twitter
Conference Coverage

Bot Spotting on Twitter

16y Paul Madden

Bot Spotting on Twitter

How to tell what's a bot and what's not – and when to stop the conversation. Read More...

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Gowalla Check-Ins to Help Drive Shoe Donations
Marketing

Gowalla Check-Ins to Help Drive Shoe Donations

16y Christopher Heine

Gowalla Check-Ins to Help Drive Shoe Donations

The geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children. Read More...

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360i Adds New Head of Insights; Aims to Hire More
Marketing

360i Adds New Head of Insights; Aims to Hire More

16y Kate Kaye

360i Adds New Head of Insights; Aims to Hire More

After hiring new Insights and Planning group lead Lee Maicon, the digital agency plans to expand the team with additional hires. Read More...

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What Your Website Doesn't Know
Marketing

What Your Website Doesn't Know

16y Alex Yoder

What Your Website Doesn't Know

It's not just about your website anymore. So what's next? Read More...

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15 Ways to Increase Application Use
Marketing

15 Ways to Increase Application Use

16y Rob Weber

15 Ways to Increase Application Use

Increase application use by applying engagement tactics of game app developers. Read More...

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Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?
Marketing

Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?

16y Kate Kaye

Huckabee on Social Media Stump for Deal in Georgia...

Sarah Palin - star endorser of Karen Handel - hasn’t made a peep about her on her powerful Facebook and Twitter pages recently, though tomorrow is ele...

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IAB Ad Network Guidelines: Providing Greater Brand Safety
Conference Coverage

IAB Ad Network Guidelines: Providing Greater Brand Safety

16y Dave Jacobs

IAB Ad Network Guidelines: Providing Greater Brand...

Advertisers seek more control with ad exchanges and networks. And the IAB Networks & Exchanges Quality Assurance Guidelines aim to do that and more. R...

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Pharma on Facebook: FDA Cites Novartis Violations
Data insights

Pharma on Facebook: FDA Cites Novartis Violations

16y Christopher Heine

Pharma on Facebook: FDA Cites Novartis Violations

The citations underscore big challenges pharma must endure when using social media without breaking federal rules. Read More...

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HGTV Pairs with Kudzu for Local Effect
Display Advertising

HGTV Pairs with Kudzu for Local Effect

16y Ken Liebeskind

HGTV Pairs with Kudzu for Local Effect

The two will swap local listings and video content, each taking on ad selling duties. Read More...

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Brazil World Cup, Olympics Fueling Digital Agency Investment
Marketing

Brazil World Cup, Olympics Fueling Digital Agency Investment

16y Jack Marshall

Brazil World Cup, Olympics Fueling Digital Agency ...

Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Read More...

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Digital Marketing Trends: View From Vietnam
Marketing

Digital Marketing Trends: View From Vietnam

16y Anna Maria Virzi

Digital Marketing Trends: View From Vietnam

Can digital advertising and marketing thrive in a nation that blocks Facebook? Entrepreneurs remain optimistic. Read More...

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Is This the End of Behavioral Targeting?
Data insights

Is This the End of Behavioral Targeting?

16y Amy Manus

Is This the End of Behavioral Targeting?

Who is to blame for the state of behavioral targeting - advertisers and agencies, publishers and websites, or consumers? Read More...

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Crist and Perry Test Gowalla Check-Ins for Political Events
Marketing

Crist and Perry Test Gowalla Check-Ins for Political Events

16y Kate Kaye

Crist and Perry Test Gowalla Check-Ins for Politic...

The location-based service created a political category for campaigns to show momentum at fundraisers and rallies. Read More...

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Colorado GOP Race Prompts Facebook Attack Page
Marketing

Colorado GOP Race Prompts Facebook Attack Page

16y Kate Kaye

Colorado GOP Race Prompts Facebook Attack Page

UPDATE Jane Norton's page attacking Ken Buck could be the first "hit" page on Facebook. Read More...

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Minnesota Law Goes After Phony Local Advertisers
Data insights

Minnesota Law Goes After Phony Local Advertisers

16y Kate Kaye

Minnesota Law Goes After Phony Local Advertisers

The law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Read More...

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Toyota Pushes 'Auto-Biography' Facebook Campaign
Automotive

Toyota Pushes 'Auto-Biography' Facebook Campaign

16y Lisa Lacy

Toyota Pushes 'Auto-Biography' Facebook Campaign

Encourages owners to share personal stories on Facebook. Read More...

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Google Launches Location-based Mobile Ads
Local

Google Launches Location-based Mobile Ads

16y Jack Marshall

Google Launches Location-based Mobile Ads

AdWords addition include expandable, embedded maps. Read More...

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Razorfish Disses the Big Idea, Pushes Iterative Model
Marketing

Razorfish Disses the Big Idea, Pushes Iterative Model

16y Zachary Rodgers

Razorfish Disses the Big Idea, Pushes Iterative Mo...

"Agile" program emphasizes repeated rough drafts of a campaign, website, or application. Read More...

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Can "Hipness" Hurt Sales?
Marketing

Can "Hipness" Hurt Sales?

16y Sean Carton

Can "Hipness" Hurt Sales?

Flashy ads are great when you're buying deodorant, but when making a serious purchase, like a car, you just want the facts. Read More...

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Social Media Marketing - The Japanese Way
Conference Coverage

Social Media Marketing - The Japanese Way

16y Motoko Hunt

Social Media Marketing - The Japanese Way

A look at the major social media players in Japan and the country's role in social media marketing. Read More...

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The New Problems of a New Medium
Marketing

The New Problems of a New Medium

16y Robin Neifield

The New Problems of a New Medium

As in earlier progressions in technology, pain and casualties are the price of advancement. Read More...

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Should You Be "Friends" With Your Clients?
Marketing

Should You Be "Friends" With Your Clients?

16y Gary Stein

Should You Be "Friends" With Your Clients?

Is the trend of checking in on someone's social media profiles going to spill over into the client world? Read More...

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Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
Data insights

Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)

16y Kate Kaye

Final Maryland Twitter Rule Omits Archiving Requir...

One Maryland candidate is questioning how to handle the new rules. Read More...

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Welcome to the New ClickZ
Marketing

Welcome to the New ClickZ

16y ClickZ News Staff

Welcome to the New ClickZ

Our online publication about interactive marketing gets more interactive and social. Read More...

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Former Digitas CEO Kenny Named Akamai President
Marketing

Former Digitas CEO Kenny Named Akamai President

16y David Ward

Former Digitas CEO Kenny Named Akamai President

Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Read More...

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Google: Experimenting With Its Largest Opportunity - Local
Local

Google: Experimenting With Its Largest Opportunity - Local

16y Gregg Stewart

Google: Experimenting With Its Largest Opportunity...

Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out ...

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