New Model in Online Video Advertising Holds Promise
Marketing

New Model in Online Video Advertising Holds Promise

17y Jeremy Lockhorn

New Model in Online Video Advertising Holds Promis...

Prosumer-generated advertising stands to challenge ad agency business models. Read More...

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When the Going Gets Tough, The Tough Get Behavioral
Data insights

When the Going Gets Tough, The Tough Get Behavioral

17y Elyse Tager

When the Going Gets Tough, The Tough Get Behaviora...

A look at the trends that will influence online marketing in 2009. Read More...

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Twitter Monetization Is Totally Irrelevant
Marketing

Twitter Monetization Is Totally Irrelevant

17y Gary Stein

Twitter Monetization Is Totally Irrelevant

What happens when projects are fueled by innovation and supported by infrastructure. Read More...

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Execs & Accounts UK & EU: Steak, Jellyfish, Bigmouthmedia
Marketing

Execs & Accounts UK & EU: Steak, Jellyfish, Bigmouthmedia

17y Jack Marshall

Execs & Accounts UK & EU: Steak, Jellyfish, Bigmou...

Steak to feed London tourism SEO; Jellyfish looks on Brightside; France's Cdiscount goes for U.K. online market share. Read More...

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Is Twitter the Next Second Life?
Marketing

Is Twitter the Next Second Life?

17y Sean Carton

Is Twitter the Next Second Life?

A cold, hard look at the numbers behind Twitter. Read More

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Digital Marketing Opportunities in 2009
Marketing

Digital Marketing Opportunities in 2009

17y Rebecca Lieb

Digital Marketing Opportunities in 2009

Next year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year. Read More...

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Another Executive Shakeup at Phorm
Marketing

Another Executive Shakeup at Phorm

17y Jack Marshall

Another Executive Shakeup at Phorm

CEO will leave ISP behavioral ad company "by mutual agreement." Read More...

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Top Five Tips for Local Search
Local

Top Five Tips for Local Search

17y Mary Bowling

Top Five Tips for Local Search

Don't suffer from information overload paralysis. Get started on these five tasks today. Read More...

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Social Conversions: Taking Step Two
Marketing

Social Conversions: Taking Step Two

17y Dave Evans

Social Conversions: Taking Step Two

When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bott...

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The Future of Behavioral Targeting
Data insights

The Future of Behavioral Targeting

17y Vicky Chen

The Future of Behavioral Targeting

Back to basics: deconstructing behavioral targeting and what it really means to communicate. Read More...

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Holiday Game Guide for Marketers
Marketing

Holiday Game Guide for Marketers

17y Matt Story

Holiday Game Guide for Marketers

Four games with potential industry opportunities for marketers. Read More...

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Execs & Accounts UK & EU: Bigmouthmedia, AOL Platform-A, Orange
Marketing

Execs & Accounts UK & EU: Bigmouthmedia, AOL Platform-A, Orange

17y Jack Marshall

Execs & Accounts UK & EU: Bigmouthmedia, AOL Platf...

Stelter gets new role at Bigmouth; HMV launches on Platform-A; Orange partners with Ad Infuse Read More...

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How Agile Marketing Pays Off
Marketing

How Agile Marketing Pays Off

17y Anna Maria Virzi

How Agile Marketing Pays Off

A greeting card company and a consumer foods producer inspired by current events help shape online marketing programs. Read More...

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Turbo-Charged Social Networks: Lessons From Bundlers
Marketing

Turbo-Charged Social Networks: Lessons From Bundlers

17y Dan Solomon

Turbo-Charged Social Networks: Lessons From Bundle...

The techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social ne...

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What Behavioral Marketing Is Not
Data insights

What Behavioral Marketing Is Not

17y Robin Neifield

What Behavioral Marketing Is Not

Behavioral targeting is neither a magic bullet for marketers nor a sinister plot to ferret out personally identifiable information. Read More...

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TV Is Dead...Not!
Marketing

TV Is Dead...Not!

17y Gary Stein

TV Is Dead...Not!

Advertisers must keep a cool head with technology and its constant march of improvements. Read More...

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Integrated Marketing Plans Fall Short
Marketing

Integrated Marketing Plans Fall Short

17y Sean Carton

Integrated Marketing Plans Fall Short

Studies provide evidence that media work synergistically to boost the effectiveness of each other. Read More...

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U.K. Digital Ad Growth to Go from Double to Single Digits
Marketing

U.K. Digital Ad Growth to Go from Double to Single Digits

17y Jack Marshall

U.K. Digital Ad Growth to Go from Double to Single...

Search ad revenues will continue to edge up, but display and classified ads are in for a tough year. Read More...

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TV Tunes In to Interactive
Marketing

TV Tunes In to Interactive

17y Rebecca Lieb

TV Tunes In to Interactive

A look at cross-media behavior, the elusive hunt for metrics, and Web/TV convergence. Read More...

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The Silver(ish) Lining to Smaller Budgets
Marketing

The Silver(ish) Lining to Smaller Budgets

17y Adam Cahill

The Silver(ish) Lining to Smaller Budgets

A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. Read More...

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Videos for Local Search Marketing
Local

Videos for Local Search Marketing

17y Mary Bowling

Videos for Local Search Marketing

How can you use videos for marketing your local business? Learn here. Read More...

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iCrossing Looks East to China and Russia
Marketing

iCrossing Looks East to China and Russia

17y Jack Marshall

iCrossing Looks East to China and Russia

Digital marketing firm iCrossing has partnered with Chinese SEM agency Beijing Gridsum Technology Co, and plans to open its own Asian office by 2010. ...

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Neuromarketing: Why Fear Sells, Sex Doesn't
Data insights

Neuromarketing: Why Fear Sells, Sex Doesn't

17y Anna Papadopoulos

Neuromarketing: Why Fear Sells, Sex Doesn't

A new book explores how marketers can make the most of our natural instincts. Read More...

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Into the Pits: Time for an E-Marketing Tune-Up
Marketing

Into the Pits: Time for an E-Marketing Tune-Up

17y Dave Evans

Into the Pits: Time for an E-Marketing Tune-Up

Time: Consider these approaches to measure, evaluate, and tune your Web site. Read More...

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How Marketers Miss the Mark With Gamers
Marketing

How Marketers Miss the Mark With Gamers

17y Matt Story

How Marketers Miss the Mark With Gamers

Four points that brands should consider before starting a conversation with gamers. Read More...

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Phorm Board Members Quit over Differences with CEO
Marketing

Phorm Board Members Quit over Differences with CEO

17y Jack Marshall

Phorm Board Members Quit over Differences with CEO

The behavioral targeting firm has replaced four of its board members who have stepped down as a result of differences with the CEO. Read More...

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McCain and Obama Used Web to Persuade in Final Weeks
Marketing

McCain and Obama Used Web to Persuade in Final Weeks

17y Kate Kaye

McCain and Obama Used Web to Persuade in Final Wee...

Women were a target of display ads in the last two months of the election season. Read More...

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