How to Lose Friends and Not Influence People
Data insights

How to Lose Friends and Not Influence People

20y Anna Papadopoulos

How to Lose Friends and Not Influence People

What do normal people think of behavioral targeting? Do they even know it exists? Read More...

View article
What Obama and Clinton Fans View Online
Marketing

What Obama and Clinton Fans View Online

20y Kate Kaye

What Obama and Clinton Fans View Online

Tacoda paired its data with ComScore's to determine what visitors to Hillary Clinton's and Barack Obama's campaign sites look at elsewhere online. Rea...

View article
Behavioral Targeting Opt-Out: What's the Real Deal?
Data insights

Behavioral Targeting Opt-Out: What's the Real Deal?

20y Robin Neifield

Behavioral Targeting Opt-Out: What's the Real Deal...

Striking a balance between trust and effective marketing. Read More...

View article
Ten Reasons Why I Should Stop Blogging
Marketing

Ten Reasons Why I Should Stop Blogging

20y Pete Blackshaw

Ten Reasons Why I Should Stop Blogging

So, should I stop blogging? Read More

View article
Seven Ways to Get the Most Out of the Web on a Budget
Marketing

Seven Ways to Get the Most Out of the Web on a Budget

20y Sean Carton

Seven Ways to Get the Most Out of the Web on a Bud...

Specific things nonprofits and small organizations can do to leverage the Web, and the pro-quality tools that are free (or almost free). Read More...

View article
Practicing the Best in Online Lead Gen
Marketing

Practicing the Best in Online Lead Gen

20y Dan Felter

Practicing the Best in Online Lead Gen

Help us determine the five best practices for online lead generation. Read More...

View article
Search Chicks
Marketing

Search Chicks

20y Rebecca Lieb

Search Chicks

The SEO/SEM gender gap is all but closed. This speaks volumes about how the search industry has changed and may change going forward. Read More...

View article
New Local Search Power Structure
Local

New Local Search Power Structure

20y Brian Wool

New Local Search Power Structure

Social networking is reshaping local search as an opinion-based tool. Read More...

View article
The New Behavioral Wunder
Data insights

The New Behavioral Wunder

20y Andy Chen

The New Behavioral Wunder

A new European player is well-positioned to ride the next behavioral targeting wave. Read More...

View article
Consumer-Placed Advertising... and Media Buying?
Marketing

Consumer-Placed Advertising... and Media Buying?

20y Dave Evans

Consumer-Placed Advertising... and Media Buying?

Is the logical next step of consumer-created ads the consumer-mandated media placement? Read More...

View article
Learning From Our Kids
Marketing

Learning From Our Kids

20y Chad Stoller

Learning From Our Kids

When it comes to virtual worlds and similar online environments, our kids may be gaining the most. Read More...

View article
Ad Serving 101, Revised
Marketing

Ad Serving 101, Revised

20y Eric Picard

Ad Serving 101, Revised

Time for an update to the introductory course. Read More

View article
Advertising as an Automated Task
Marketing

Advertising as an Automated Task

20y Gary Stein

Advertising as an Automated Task

A warm welcome to our new algorithmic overlords. Read More

View article
Search Retargeting: It's Ready
Data insights

Search Retargeting: It's Ready

20y Robin Neifield

Search Retargeting: It's Ready

If you haven't already, it's time to step into search retargeting. What it is, and how to use it. Read More...

View article
Repeat After Me: We're Still in Control!
Marketing

Repeat After Me: We're Still in Control!

20y Pete Blackshaw

Repeat After Me: We're Still in Control!

We have more control than we realize. Way more. Read More...

View article
Bite-Sized Advertising?
Marketing

Bite-Sized Advertising?

20y Sean Carton

Bite-Sized Advertising?

Are we really living in a culture that craves snack-o-tainment? Read More...

View article
Quantifying Lead Quality
Marketing

Quantifying Lead Quality

20y Dan Felter

Quantifying Lead Quality

The IAB defines lead quality and provides guidelines for quantifying quality in line with industry benchmarks. Read More...

View article
ClickZ Is 10!
Marketing

ClickZ Is 10!

20y Rebecca Lieb

ClickZ Is 10!

Happy birthday to us! Read More

View article
Don't Argue Local Search Semantics, Embrace Them
Local

Don't Argue Local Search Semantics, Embrace Them

20y Brian Wool

Don't Argue Local Search Semantics, Embrace Them

Consumers aren't going to change the terms they use to search locally just to make it easier on advertisers and search engine experts. Read More...

View article
The 'It' Couple: Behavioral Targeting and Video, Part 2
Data insights

The 'It' Couple: Behavioral Targeting and Video, Part 2

20y Anna Papadopoulos

The 'It' Couple: Behavioral Targeting and Video, P...

Is there a role for behavioral targeting in the midst of the online video revolution? Second of a series. Read More...

View article
The Power of Brand
Marketing

The Power of Brand

20y Dave Evans

The Power of Brand

In the age of social media, it doesn't matter what the message is if the brand isn't strong. Read More...

View article
Lessons From Second Life
Marketing

Lessons From Second Life

20y Chad Stoller

Lessons From Second Life

Are metaverse communities a fad -- or the future? Read More

View article
Consumer Power in a Flash
Marketing

Consumer Power in a Flash

20y Martin Lindstrom

Consumer Power in a Flash

Brand building in the age of consumer control. Read More

View article
Interactivity's Meaning for Marketers
Marketing

Interactivity's Meaning for Marketers

20y Jeremy Lockhorn

Interactivity's Meaning for Marketers

Interactivity is so much more than a direct-response trigger. Read More...

View article
Online Video Advertising's Breakout Moment
Marketing

Online Video Advertising's Breakout Moment

20y Gary Stein

Online Video Advertising's Breakout Moment

The five most critical issues facing online video advertising. Read More...

View article
A Web Analytics Breakthrough (That May Never Be Used)
Marketing

A Web Analytics Breakthrough (That May Never Be Used)

20y Rebecca Lieb

A Web Analytics Breakthrough (That May Never Be Us...

A tool that solves a nagging analytics problem is too hot to handle insofar as consumer privacy is concerned. Read More...

View article
Campaign Results: Embrace the Entire Picture
Data insights

Campaign Results: Embrace the Entire Picture

20y Robin Neifield

Campaign Results: Embrace the Entire Picture

Factors that influence campaign results extend beyond the basic elements of a media buy. Read More...

View article
1 … 225 226 227 228 229 … 398