Widgets Deliver New One-to-One Opportunities
Marketing

Widgets Deliver New One-to-One Opportunities

19y Chad Stoller

Widgets Deliver New One-to-One Opportunities

Getting into the widget marketing game. Read More...

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What If We Don't Get Digital Advertising to Scale?
Marketing

What If We Don't Get Digital Advertising to Scale?

19y Eric Picard

What If We Don't Get Digital Advertising to Scale?

Digital advertising isn't scaling. If this isn't fixed in the very near future, it could kill the industry. Read More...

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The Online Super Bowl?
Marketing

The Online Super Bowl?

19y Gary Stein

The Online Super Bowl?

Bigness translates to the Web -- if you speak the language. Read More

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When All Media Emulate the Web
Marketing

When All Media Emulate the Web

19y Rebecca Lieb

When All Media Emulate the Web

Television, mobile and print executives are working fervently to create more Internet-like offerings. Read More...

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The Cocktail Party Question Has Changed
Data insights

The Cocktail Party Question Has Changed

19y Robin Neifield

The Cocktail Party Question Has Changed

After you tell people you're in interactive marketing, how do you respond to the follow-on question? Read More...

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Attention Gone Amuck? Time for a Wakeup Call!
Marketing

Attention Gone Amuck? Time for a Wakeup Call!

19y Pete Blackshaw

Attention Gone Amuck? Time for a Wakeup Call!

How far will marketers go to get attention? Read More...

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Five Rules of Viral Marketing
Marketing

Five Rules of Viral Marketing

19y Sean Carton

Five Rules of Viral Marketing

Creating truly viral marketing is hard. Really hard. Just check out these colossal blunders. Read More...

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Online Lead Generation: Sifting Through the Digital Junkyard
Marketing

Online Lead Generation: Sifting Through the Digital Junkyard

19y Dan Felter

Online Lead Generation: Sifting Through the Digita...

Lots of garbage is spewed by online lead generation companies. Let's clean some of it up. Read More...

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Which Way Is 'Next'?
Marketing

Which Way Is 'Next'?

19y Rebecca Lieb

Which Way Is 'Next'?

The latest batch of interactive marketing startups: what are they focused on? Read More...

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Yahoo Local Advertising Options, Post-Panama
Local

Yahoo Local Advertising Options, Post-Panama

19y Patricia Hursh

Yahoo Local Advertising Options, Post-Panama

Do you understand the differences between Yahoo's local products? Read More...

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Selling Behavioral Targeting: A Planner's Perspective
Data insights

Selling Behavioral Targeting: A Planner's Perspective

19y Anna Papadopoulos

Selling Behavioral Targeting: A Planner's Perspect...

How to effectively sell behavioral targeting. Read More...

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User-Generated Content As a Marketing Medium
Marketing

User-Generated Content As a Marketing Medium

19y Dave Evans

User-Generated Content As a Marketing Medium

A music video created by 200 fans. Read More

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Can Your Brand Hack a Customer's Life?
Marketing

Can Your Brand Hack a Customer's Life?

19y Chad Stoller

Can Your Brand Hack a Customer's Life?

Life hacking offers a new platform for marketers -- if approached correctly. Read More...

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Ad, Interrupted
Marketing

Ad, Interrupted

19y Gary Stein

Ad, Interrupted

The five forces that disrupt advertising. Read More

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Video Search Catches Up With Video Tagging
Marketing

Video Search Catches Up With Video Tagging

19y Jeremy Lockhorn

Video Search Catches Up With Video Tagging

What consumers want, when they want it. Enter video tagging Read More...

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2020 Vision: The Future of Advertising
Marketing

2020 Vision: The Future of Advertising

19y Rebecca Lieb

2020 Vision: The Future of Advertising

Marketers or media executives -- who's really looking to the future? Read More...

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McCain Takes to Video and Search Ads, Dems to Blogs
Marketing

McCain Takes to Video and Search Ads, Dems to Blogs

19y Kate Kaye

McCain Takes to Video and Search Ads, Dems to Blog...

Democratic Presidential hopefuls are hitting the blogs, but Republican Senator John McCain is using paid video and display ads. Read More...

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The Behavioral Targeting Year in Review, Part 2
Data insights

The Behavioral Targeting Year in Review, Part 2

19y Robin Neifield

The Behavioral Targeting Year in Review, Part 2

Growth brings challenges. So, all you publishers and networks out there, how will you help us cope? Read More...

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The Pocket Guide to Super Bowl ROI
Marketing

The Pocket Guide to Super Bowl ROI

19y Pete Blackshaw

The Pocket Guide to Super Bowl ROI

REV up your Super Bowl ads online. Read More

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Brand-ish Opinion
Marketing

Brand-ish Opinion

19y Martin Lindstrom

Brand-ish Opinion

Does your brand provoke conversation? Go ahead -- give people something to talk about. Read More...

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Practicing the Best in Online Lead Gen
Marketing

Practicing the Best in Online Lead Gen

19y Dan Felter

Practicing the Best in Online Lead Gen

Help us determine the five best practices for online lead generation. Read More...

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Advertising That Giveth and Advertising That Taketh Away
Marketing

Advertising That Giveth and Advertising That Taketh Away

19y Sean Carton

Advertising That Giveth and Advertising That Taket...

The rise of value-add advertising and the fall of value-sucking ad models. Read More...

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Quit Marketing By the Book
Marketing

Quit Marketing By the Book

19y Rebecca Lieb

Quit Marketing By the Book

Google's message to book publishers: it's not piracy, it's promotion. Read More...

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Local Search: The Relevance Dilemma
Local

Local Search: The Relevance Dilemma

19y Patricia Hursh

Local Search: The Relevance Dilemma

Capture true searcher intent -- at the local level Read More...

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Behavior Under the Planning Microscope, Part 2: Social Network
Data insights

Behavior Under the Planning Microscope, Part 2: Social Network

19y Andy Chen

Behavior Under the Planning Microscope, Part 2: So...

What human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Read More...

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Agency of the Year: A Marketer's Perspective
Marketing

Agency of the Year: A Marketer's Perspective

19y Dave Evans

Agency of the Year: A Marketer's Perspective

There really is an agency of the year, and it's not the consumer. Read More...

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Four Distributed Experience Trends to Watch
Marketing

Four Distributed Experience Trends to Watch

19y Chad Stoller

Four Distributed Experience Trends to Watch

These trends may not affect your brand today, but they're definitely ones to keep an eye on. Read More...

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