What different brands are doing on MySpace, and how successful they are at establishing their network. Read More...
View article2010: Five predictions for what the Internet will have done to life as we know it. Read More...
View articleAdvergaming is poised for growth, and with the explosion of user-generated content and social networking in general, virtual worlds just may be marchi...
View articleIs there such a thing as a best practice in interactive marketing and advertising? Read More...
View articleThe audience is only one part of a much larger equation. Read More...
View articleA new attempt to connect and bond with consumers and to reinvent how sponsored content amplifies the experience. Read More...
View articleUntil recently, co-registration was a downright nasty word. Read More...
View articlePrepare for major disruptions: control, not video, will have huge implications for advertisers, publishers, and marketers in the future. Read More...
View articleAttacks on IM programs continue to rise as businesses adopt the communications channel. Read More...
View articleHow to dip your toes in the waters of segmentation. A distillation of wisdom from INBOX panelists. Read More...
View articleHow big-brand advertisers can leverage local search. Read More...
View articleAs social networks get better at signaling buyer intention, inventory use and valuations will rise. Read More...
View articlePlanners must holistically understand what behaviors are from both the scientific and the technological perspective to develop sophisticated client st...
View articleIn a perfect world, sites would never go down. Since we live in the real world, six tips for when you have to take a site down. Read More...
View articleSix haiku: One for each of the most significant trends in online advertising and marketing in the first half of 2006. Read More...
View articleRecommendations for dealing with the unique counting issues AJAX produces. Read More...
View articleSometimes, marketing metrics can be as intangible as trying to measure your relationship with your spouse. Read More...
View articleRisks -- and rewards -- of behavioral targeting. Read More...
View articleThe juggernaut we call Skype has this CMO's head spinning with ideas and applications. Read More...
View articlePodcasting: 'Because it's there' isn't a marketing strategy. What to consider before you hit that record button. Read More...
View articleLocal search opportunities aren’t about a $10K per day spend. They’re the long tail of highly targeted, small volume opportunities. Read More...
View articleIf one in three millennials can't name a single TV network, should your media mix be traditional or interactive? Read More...
View articleWhat's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Last of a series. Read More...
View articleChanging media consumption patterns make people more elusive than ever. Read More...
View articleUse the power of sound for an innovative way to build your brand. Read More...
View articleHow interactive agencies operate in the near future will be affected by the influx of new employees. Read More...
View article