Demographic Stats
Marketing

Demographic Stats

21y ClickZ Stats Staff

Demographic Stats

Find the latest market research on how nearly every group is represented online. Read More...

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E-Commerce Stats
Marketing

E-Commerce Stats

21y ClickZ Stats Staff

E-Commerce Stats

We've compiled the best data from expert sources that will enable you to find what e-consumers are doing online and where they are spending their mone...

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Online Advertising's Second Coming
Marketing

Online Advertising's Second Coming

21y Rebecca Lieb

Online Advertising's Second Coming

A buoyant, bountiful Ad:Tech mirrors a booming industry. Read More...

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The Evolution of Retail and Local Search
Local

The Evolution of Retail and Local Search

21y Phil Stelter

The Evolution of Retail and Local Search

Online is finally connecting with offline inventory, and to local results. Read More...

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Marketers Require Better Tracking, Reporting
Ad Industry Metrics

Marketers Require Better Tracking, Reporting

21y Enid Burns

Marketers Require Better Tracking, Reporting

Marketers lack the tools they need to report on leads and conversions and to try out new marketing channels. Read More...

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Behavioral Targeting in the International Realm, Part 1
Data insights

Behavioral Targeting in the International Realm, Part 1

21y Anna Papadopoulos

Behavioral Targeting in the International Realm, P...

What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Read More...

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Ad-Skipping Controls: Philips Has It Right
Marketing

Ad-Skipping Controls: Philips Has It Right

21y Dave Evans

Ad-Skipping Controls: Philips Has It Right

Philips' process is the next step in what's been brewing for quite a while. Read More...

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The Story Of Branding
Marketing

The Story Of Branding

21y Martin Lindstrom

The Story Of Branding

The value of stories. Read More

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The Twentieth Century Network Model Explodes
Marketing

The Twentieth Century Network Model Explodes

21y Mark Kingdon

The Twentieth Century Network Model Explodes

Content is now free from any one specific medium. Marketers' jobs have just gotten much more interesting -- and a lot harder. Read More...

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The "More Me" Internet
Marketing

The "More Me" Internet

21y Gary Stein

The "More Me" Internet

The Web is a tool for self-actualization. And that's great news for marketers. Read More...

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Why Is A Watermelon In The Tailpipe?
Marketing

Why Is A Watermelon In The Tailpipe?

21y Jeremy Lockhorn

Why Is A Watermelon In The Tailpipe?

We hope people will view and pay attention to our ad's entire animation cycle. But what if they don't? Read More...

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You and Your Users, Marketing Together
Marketing

You and Your Users, Marketing Together

21y Pamela Parker

You and Your Users, Marketing Together

Are we sucking people dry by continually asking them to contribute their passion and creativity to further our marketing and advertising aims? Read Mo...

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Legitimate Behavioral Targeting vs. Spyware
Data insights

Legitimate Behavioral Targeting vs. Spyware

21y David Rittenhouse

Legitimate Behavioral Targeting vs. Spyware

How to know it when you see it. Read More

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Mirror, Mirror: Am I Consumer 1.0 or Consumer 2.0?
Marketing

Mirror, Mirror: Am I Consumer 1.0 or Consumer 2.0?

21y Pete Blackshaw

Mirror, Mirror: Am I Consumer 1.0 or Consumer 2.0?

Know thyself. Think locally. You are the forecast! Read More...

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Converging TV and Online Through the Mouse
Marketing

Converging TV and Online Through the Mouse

21y Sean Carton

Converging TV and Online Through the Mouse

Disney's move to stream popular TV shows works with technology and viewer behavior rather than against them. Read More...

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Converged
Marketing

Converged

21y Rebecca Lieb

Converged

That gap between online and traditional media? Closed. Read More

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Targeting Local Audiences with Search, Part Five: MIVA
Local

Targeting Local Audiences with Search, Part Five: MIVA

21y Phil Stelter

Targeting Local Audiences with Search, Part Five: ...

What are the current and emerging opportunities for local marketers on the major search engines? Last of a series. Read More...

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Leverage Online Service and Transaction Messaging
Marketing

Leverage Online Service and Transaction Messaging

21y Enid Burns

Leverage Online Service and Transaction Messaging

Many marketers fail to properly leverage service messages sent to customers. Read More...

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Collaborative Online Advertising
Marketing

Collaborative Online Advertising

21y Dave Evans

Collaborative Online Advertising

Applying social software to online advertising. Read More

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Behavior: A Critical Filter in Target Segmentation
Data insights

Behavior: A Critical Filter in Target Segmentation

21y Andy Chen

Behavior: A Critical Filter in Target Segmentation

Sophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation. Read More...

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Online Banking Spikes, then Slows
Marketing

Online Banking Spikes, then Slows

21y Enid Burns

Online Banking Spikes, then Slows

Banks experienced a record increase of customers who use online banking in 2005, though Q4 showed a steep decline in adoption. Read More...

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Social Networking Is Your Friend
Marketing

Social Networking Is Your Friend

21y Mark Kingdon

Social Networking Is Your Friend

A social networking strategy is not optional. Five best practices for making social networking work for you. Read More...

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Making Linear Storytelling Interactive
Marketing

Making Linear Storytelling Interactive

21y Jeremy Lockhorn

Making Linear Storytelling Interactive

As movies and video games converge, they continue to show us the potential for interactive, multichannel storytelling. Read More...

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CGM as an Advertising Tactic
Marketing

CGM as an Advertising Tactic

21y Gary Stein

CGM as an Advertising Tactic

We're in the midst of a marketing revolution in which the consumer has control. But advertisers still must find ways to gain control to help achieve t...

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The Revolution Is Being Televised
Marketing

The Revolution Is Being Televised

21y Pamela Parker

The Revolution Is Being Televised

How ABC's "Lost" and HGTV are putting online word-of-mouth to use offline. Read More...

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Target Behavior on the Site Level
Data insights

Target Behavior on the Site Level

21y David Rittenhouse

Target Behavior on the Site Level

Technology use itself is a targetable behavior. Read More...

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Movimiento Marketing: On the Radio Dial
Marketing

Movimiento Marketing: On the Radio Dial

21y Pete Blackshaw

Movimiento Marketing: On the Radio Dial

Listening is brand-building currency. Read More

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