How are marketers using RSS right now? Branding, deals, offers, PR, IR, classifieds, and couponing -- for starters. Read More...
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View articleEstimates from The Kelsey Group say pay-per-call will reach generate gross revenues of between $1.4 and $4 billion by 2009. Read More...
View articleA new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Last of a series. Read ...
View articleBehavioral targeting as lean production model. Read More
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View articleHow and when do you spend a million to make a splash? Read More
View articleE-mail marketers think "frequency" much too frequently. Read More
View articleEnd users pass it along, but most marketers should give viral marketing a pass. Online word of mouth is probably a better fit. Read More...
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View articlePublishers are bulking up online inventory to create advertising opportunities and lure traffic. When does more cease to be better? Read More...
View articleNeed to reach a target market without really knowing who they are or where they dwell? Ask consumers to lend a hand. Read More...
View articleIt's time to get serious about marketing to Hispanics online. Read More
View articleVertical search: how it will work -- and how it will pay. Read More...
View articleWeb services security is a "home-grown" enterprise, with more companies developing their own authentication instead of using industry-standard protoco...
View articleFailing to tell it like it is can do nothing but harm the advertiser/consumer relationship. Read More...
View articleDon't get so caught up in the local search fantasy that you forget to peek behind the mask. Read More...
View articleHow behavioral targeting can help establish a strong CRM program. Read More...
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