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View articleAdvertisers are finally beginning to test the mobile marketing waters. Let's not screw things up before they get started. Read More...
View articleRetailer in all categories wisely acknowledge the Web's influence on on- and offline spending. Read More...
View articleIf vendors can offer incentives to enough agencies to try behavioral targeting, the new will become the norm. Read More...
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View articleCross-channel marketing isn't a passing fad. It's a smart way to speak to customers. How to develop a winning cross-channel program. Read More...
View articleIf CAN-SPAM is a "miserable failure," then so is legislation that prohibits everything from murder to jaywalking. It's high time for another reality c...
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