The Ad Inventory Dilemma
Marketing

The Ad Inventory Dilemma

22y Eric Picard

The Ad Inventory Dilemma

What can publishers do to reduce ad clutter, but not raise prices for inventory astronomically? Read More...

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International Online Business: Think Globally, Act Locally
Marketing

International Online Business: Think Globally, Act Locally

22y Julian Smith

International Online Business: Think Globally, Act...

Steps for localizing a growing business. Read More...

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Online/Offline Integration
Marketing

Online/Offline Integration

22y Rebecca Lieb

Online/Offline Integration

Will interactive and traditional tie the knot in 2005? Read More

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Workforce Challenges Ahead
Audience

Workforce Challenges Ahead

22y Robyn Greenspan

Workforce Challenges Ahead

High-level executives express concern about whether their workforces are prepared for a more competitive business environment. Read More...

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Online Video Spend to Surge
Audience

Online Video Spend to Surge

22y Robyn Greenspan

Online Video Spend to Surge

The rich and streaming media market is expected to undergo a nearly quadruple increase by 2009. Read More...

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Viewers Watch HDTV Adoption Grow
Audience

Viewers Watch HDTV Adoption Grow

22y Robyn Greenspan

Viewers Watch HDTV Adoption Grow

Nearly 60 million U.S. households are expected to have high-definition television sets by 2008. Read More...

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Phishing for Brand Value
Marketing

Phishing for Brand Value

22y Martin Lindstrom

Phishing for Brand Value

In a high tech era, don't abandon high touch. Read More

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"Kerry for President" as a Corporate Message?
Marketing

"Kerry for President" as a Corporate Message?

22y Hans-Peter Brøndmo

"Kerry for President" as a Corporate Message?

The Internet is having the greatest effect on politics since television. What happens when a brand is associated with censorship or repression speech?...

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Design Matters
Marketing

Design Matters

22y Sean Carton

Design Matters

There's a measurable economic value in design. It's essential to clients, and even more critical to agencies that hope to survive in the interactive e...

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Don't Believe the Hype -- It's Just Targeting
Marketing

Don't Believe the Hype -- It's Just Targeting

22y Pamela Parker

Don't Believe the Hype -- It's Just Targeting

Targeting is great, but there's no magic in 'behavioral.' Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

22y rumo

Web Server Statistics Page

Jupitermedia's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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Foreign Pharmacies Attract U.S. Surfers
Audience

Foreign Pharmacies Attract U.S. Surfers

22y Robyn Greenspan

Foreign Pharmacies Attract U.S. Surfers

Despite concerns about legitimacy, Internet users are searching for, visiting, and buying from foreign and rogue drugstores. Read More...

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Bringing Search Down to Earth
Marketing

Bringing Search Down to Earth

22y David Cohen

Bringing Search Down to Earth

Should search be an integral component of a brand advertiser's media plan, or are there more urgent marketing needs for search technology? Read More...

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Movie Downloading Spurred by Broadband
Data insights

Movie Downloading Spurred by Broadband

22y Robyn Greenspan

Movie Downloading Spurred by Broadband

Nearly one-quarter of broadband users have taken advantage of their ability to download bigger files faster. Read More...

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The Viral Marketing Myth
Marketing

The Viral Marketing Myth

22y Nate Elliott

The Viral Marketing Myth

If a viral campaign needs banners and PR, is it still viral? Read More...

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The First Interactive Ad Man
Marketing

The First Interactive Ad Man

22y Jeremy Lockhorn

The First Interactive Ad Man

Interactive advertising's birth -- in the 1950s. Read More

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May I Have Your Attention, Please?
Marketing

May I Have Your Attention, Please?

22y Rebecca Lieb

May I Have Your Attention, Please?

It's finite but not quite measurable, and its value is soaring. Read More...

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Few Plan Network/Server Budget Increases
Audience

Few Plan Network/Server Budget Increases

22y Robyn Greenspan

Few Plan Network/Server Budget Increases

More IT professionals are currently outsourcing or planning to outsource network operations than those who will experience an increase to their networ...

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DSL Has Record Growth Spurt
Data insights

DSL Has Record Growth Spurt

22y Robyn Greenspan

DSL Has Record Growth Spurt

After three consecutive quarters of high subscription increases, the global DSL population reaches more than 73 million. Read More...

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June's Top Affiliate Programs
Audience

June's Top Affiliate Programs

22y ClickZ Stats Staff

June's Top Affiliate Programs

The top 10 affiliate programs of June 2004, as ranked by Refer-it. Read More...

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The Integration That AlmostWas
Marketing

The Integration That AlmostWas

22y Gary Stein

The Integration That AlmostWas

OLN misses the Tour de France branding cycle. Read More

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The Deadly Duo: Spam and Viruses, June 2004
Data insights

The Deadly Duo: Spam and Viruses, June 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, June 2004

The volume of unsolicited e-mail inches up; Viagra is the most advertised product; and CAN-SPAM is credited with legitimizing spammers. Read More...

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The Creative Challenge
Marketing

The Creative Challenge

22y Sean Carton

The Creative Challenge

Ad agencies aren't getting the message. Read More

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Have Video Ads Arrived? Part 1
Marketing

Have Video Ads Arrived? Part 1

22y Rob Graham

Have Video Ads Arrived? Part 1

Do video ad formats bring added value to the table? Read More

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What Should Yahoo! Do?
Marketing

What Should Yahoo! Do?

22y Pamela Parker

What Should Yahoo! Do?

Remaking the portal for a new generation. Read More

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Cannibalization or Addition?
Marketing

Cannibalization or Addition?

22y David Cohen

Cannibalization or Addition?

The Internet is behind the erosion of market share -- and mindshare -- in all media. Read More...

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Consumers Not Listening to VoIP Yet
Data insights

Consumers Not Listening to VoIP Yet

22y Robyn Greenspan

Consumers Not Listening to VoIP Yet

Internet users are becoming aware of the communication technology, but will domestic callers want to adopt it? Read More...

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