It's not as easy as tallying click-throughs, but measuring branding is getting more accessible. Read More...
View articleIndustry players now agree on some key definitions, but problems are still holding us back. Read More...
View articleThe e-commerce season is well underway, as shopping carts are filled with DVDs, books, music, toys and games. Read More...
View articleResearch shows that there is a growing willingness to pay for tunes, and music fans are buying devices to store and play their downloaded files. Read ...
View articleThe top 10 affiliate programs of November 2003, as ranked by Refer-it. Read More...
View articleCredit card customers who have an e-mail relationship with their issuer are happier and make more referrals. Read More...
View articleWill the CAN-SPAM Act reduce the amount of e-mail in your inbox? Read More...
View articleLike pioneers of the Wild West, advertisers need to be resourceful. Read More...
View articleOnline auto lead generation grows, but what happens next? Read More...
View articlePrice cuts by HP, IBM, EMC and Dell bode well for the market. Read More...
View articleBy 2008, e-commerce penetration will hit 60 percent, with average spending close to US $1000 per buyer. Read More...
View articleThe lost spam has been found, as the volume reaches 56 percent of all e-mail. Read More...
View articleInternet users are not only accessing from beyond the desktop, but they are involved in a number of related applications while online. Read More...
View articleIn which ELVES are surveyed (using pretty dicey methodology, if you ask us) about the state of the industry. Read More...
View articleMerely measuring functionality falls far short of what most sites are built for. Read More...
View article'Black Friday' has traditionally been the day when shoppers flock to the stores, but Web measurements indicate that many consumers showed the same pre...
View articleInteractive marketers have plenty to be thankful for this year. Here's David's list. Read More...
View articleThe global broadband connection of choice is expected to catch up to the cable modem in the U.S. Read More...
View articleMeshing cause-related marketing with a brand. Who will be first to take its potential to the Web? Read More...
View articleDon't value online privacy? Has Ticketmaster got a privacy policy for you! Read More...
View articleOnline marketing solutions are bursting with new features and capabilities. An overview of what's new out there. Read More...
View articleA reality check on the most prevalent spam myths. (Don't believe everything you read.) Read More...
View article'The check is in the mail,' may not be a valid excuse for much longer as the number of U.S. households paying bills online explodes. Read More...
View articleOnline sales won't capture huge market share, but Web-influenced drug buys will have a bigger impact. Read More...
View articleAnalysts predict that, despite any social and political outcry, IT jobs increasingly will move offshore. Read More...
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleThe industry association (as well as a couple of ad-serving companies) have published numbers that simply are not credible. Read More...
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