Is Our Industry a Modern-Day Sodom and Gomorrah?
Marketing

Is Our Industry a Modern-Day Sodom and Gomorrah?

24y Eric Picard

Is Our Industry a Modern-Day Sodom and Gomorrah?

Things are getting out of hand! Pop-unders were one thing, but their latest incarnation is outright evil. Read More...

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E-Commerce Goes On a Roll
Audience

E-Commerce Goes On a Roll

24y Beth Cox

E-Commerce Goes On a Roll

First-quarter reports show solid growth in consumer online sales; however, the latest GDP figures show the IT recession continuing. Read More...

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A Recipe for Affiliate Success
Marketing

A Recipe for Affiliate Success

24y Jason Ciment

A Recipe for Affiliate Success

Follow Jason's instructions, and you'll discover super affiliates that can really drive revenue. Read More...

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The Truth? You Can't Handle the Truth
Marketing

The Truth? You Can't Handle the Truth

24y Rebecca Lieb

The Truth? You Can't Handle the Truth

On the Internet, no one knows you're a... what? Savvy consumers are learning the easiest way to fight back against aggressive, unscrupulous marketing ...

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Slow but Steady Speed Subscriptions
Data insights

Slow but Steady Speed Subscriptions

24y Robyn Greenspan

Slow but Steady Speed Subscriptions

U.S. consumer broadband subscriptions are increasing, but lower prices propel Canada's lead in the high-speed adoption race. Read More...

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Converting the Monochromatic
Audience

Converting the Monochromatic

24y Robyn Greenspan

Converting the Monochromatic

The color laser copier and printer markets are poised for growth if vendors can deliver the right mix of speed and price. Read More...

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Design for the Stupid
Marketing

Design for the Stupid

24y Gerry McGovern

Design for the Stupid

People can be stupid. Designers who don't take this into account aren't any smarter. Read More...

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Consumers Rank Trust Above Low Prices
Audience

Consumers Rank Trust Above Low Prices

24y Robyn Greenspan

Consumers Rank Trust Above Low Prices

Global e-shoppers indicate that honesty, respect and reliability are more vital to a satisfactory business transaction than traditional notions of pro...

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The Master Speaks!
Marketing

The Master Speaks!

24y Andy Bourland

The Master Speaks!

Get them to pay... pay more... and pay happily? Tae kwon do is a good place to start. Read More...

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www.what?
Marketing

www.what?

24y Martin Lindstrom

www.what?

A company's URL is an extension of its brand. Keep is simple, keep it consistent, and your customers won't have to guess where to find you online. Rea...

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Cashing in on Online Financial Services
Marketing

Cashing in on Online Financial Services

24y Robyn Greenspan

Cashing in on Online Financial Services

Improving Web-based wealth management, particularly for the senior population, will pay off for professional investment managers. Read More...

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The Post-Web World: Connecting With Connected Consumers
Marketing

The Post-Web World: Connecting With Connected Consumers

24y Sean Carton

The Post-Web World: Connecting With Connected Cons...

The Web may be over. Connectivity's not. Think 'apps' not 'ads.' Read More...

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Guess Who's Growing Up?
Marketing

Guess Who's Growing Up?

24y Pamela Parker

Guess Who's Growing Up?

There's a generation coming of age -- just as the Internet hits its stride as a marketing medium. Read More...

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Global 500 Recruit Online
Audience

Global 500 Recruit Online

24y Robyn Greenspan

Global 500 Recruit Online

Electronic recruiting dominates the human resource efforts of top companies, with 91 percent finding viable candidates through their corporate Web sit...

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eBay's Temporary Insanity at Affiliates' Expense
Marketing

eBay's Temporary Insanity at Affiliates' Expense

24y Declan Dunn

eBay's Temporary Insanity at Affiliates' Expense

eBay made a mistake. eBay should pay for it -- not affiliates. Read More...

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Good News for E-Biz
Audience

Good News for E-Biz

24y Robyn Greenspan

Good News for E-Biz

More U.S. Net users equal more online shoppers as 60 million utilize e-commerce sites this year, and the annual figures will rise significantly. Read ...

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Seven Great B2B Marketing Initiatives
Marketing

Seven Great B2B Marketing Initiatives

24y Philip Say

Seven Great B2B Marketing Initiatives

Today's game is about being as aggressive as you can with cost-saving strategies. So Philip provides seven great low-cost, high-impact initiatives to ...

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Teasers: Look Before You Leap
Marketing

Teasers: Look Before You Leap

24y Tig Tillinghast

Teasers: Look Before You Leap

Launching a new campaign with a tease? Better ensure you can deliver the payoff. Read More...

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Microsite Focus
Marketing

Microsite Focus

24y Martin Lindstrom

Microsite Focus

Successful branding isn't about being everything to everyone. It's about making it clear you can do one thing -- the thing the user is searching for. ...

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Broadband Appeal
Data insights

Broadband Appeal

24y Robyn Greenspan

Broadband Appeal

High-speed access will soon outpace narrowband connections as businesses become increasingly reliant on technology and consumers build home networks. ...

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Pardon Me, Would You Care to View This Ad?
Marketing

Pardon Me, Would You Care to View This Ad?

24y Jeremy Lockhorn

Pardon Me, Would You Care to View This Ad?

Banner Console is the opposite of intrusive. It flouts direct marketing principles. Why is the CTR 15 times the national average? Read More...

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I Just Need More Time, Captain
Marketing

I Just Need More Time, Captain

24y Jason Ciment

I Just Need More Time, Captain

It's spring -- time to make a fresh start on your daily routine. Read More...

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Paying for Content: A New Context for Online Ads?
Marketing

Paying for Content: A New Context for Online Ads?

24y Rebecca Lieb

Paying for Content: A New Context for Online Ads?

When site users become paying customers, will the rules change for advertising? Read More...

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Internet Voting Improves Participation
Ad Industry Metrics

Internet Voting Improves Participation

24y Roy Mark

Internet Voting Improves Participation

Author examines 2000 Arizona Democratic primary that was first to use Web. Read More...

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Tech-Savvy Docs Resist Virtual Visits
Audience

Tech-Savvy Docs Resist Virtual Visits

24y Robyn Greenspan

Tech-Savvy Docs Resist Virtual Visits

Patients want to communicate with their doctors online and they are willing to pay for it. But until reimbursement issues are perfected, physicians wo...

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Spending from the Inside Out
Audience

Spending from the Inside Out

24y Robyn Greenspan

Spending from the Inside Out

U.S. Web site managers will technologically fortify their sites through 2002, emphasizing internal initiatives, rather than customer-visible features....

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How to Write a Clever Headline
Marketing

How to Write a Clever Headline

24y Nick Usborne

How to Write a Clever Headline

Just because you can use a clever play on words, doesn't mean you should. But if you do, make sure it's not just clever but also clear. Read More...

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