Europe Remains Behind in Broadband Game
Data insights

Europe Remains Behind in Broadband Game

25y Michael Pastore

Europe Remains Behind in Broadband Game

The installed base of worldwide broadband subscribers will reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Grou...

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Smash Your Web Site
Marketing

Smash Your Web Site

25y Martin Lindstrom

Smash Your Web Site

Imagine we smashed your Web site by searching through every page and deleting the brand and any references to it -- and then asked the consumer to vis...

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Internet Appliances Shaking Off Dust, Confusion
Audience

Internet Appliances Shaking Off Dust, Confusion

25y Michael Pastore

Internet Appliances Shaking Off Dust, Confusion

What's in a name? When it comes to information appliances, high and unrealistic expectations, according to research by IDC. But don't expect the slump...

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Privacy Remains a Concern for Online Consumers
Ad Industry Metrics

Privacy Remains a Concern for Online Consumers

25y Michael Pastore

Privacy Remains a Concern for Online Consumers

Even among experienced Web users, sites that ask for personal information are likely to be abandoned, according to research by SRI. Read More...

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E-Business on a Shoestring Budget
Marketing

E-Business on a Shoestring Budget

25y Philip Say

E-Business on a Shoestring Budget

Great e-business technology does not always mean significant financial investment. A number of simple, elegant, low-cost solutions are available for p...

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Tech Spending Down Slightly Among Small Businesses
Marketing

Tech Spending Down Slightly Among Small Businesses

25y Michael Pastore

Tech Spending Down Slightly Among Small Businesses

Small businesses are spending less on technology in 2001 than they did in 2000, but not alarmingly less, according to a survey by IDC. Read More...

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How Did We Get Here?
Marketing

How Did We Get Here?

25y Joel Gehman

How Did We Get Here?

Just like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketin...

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Going Global With Internet Marketing
Marketing

Going Global With Internet Marketing

25y Barry Silverstein

Going Global With Internet Marketing

Global Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The po...

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The Proof's in the Presentation
Marketing

The Proof's in the Presentation

25y Greg Sherwin and Emily Avila

The Proof's in the Presentation

A presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrep...

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The Web's Credibility Problem
Marketing

The Web's Credibility Problem

25y Gerry McGovern

The Web's Credibility Problem

The Web's credibility problem is widespread and growing. At the heart of the problem is the myth that industry can police itself. But remember the buz...

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Europeans Move Travel Planning Online
Marketing

Europeans Move Travel Planning Online

25y Michael Pastore

Europeans Move Travel Planning Online

Over the last six months, the number of Europeans visiting travel Web sites has increased by nearly 4 million, according to data from Jupiter MMXI. Re...

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Online Advertising: Bouncing Back
Marketing

Online Advertising: Bouncing Back

25y Jeffrey Graham

Online Advertising: Bouncing Back

It has been a tough year so far. It wasn't long ago when everyone knew a millionaire; now you know at least three people who have been laid off. For m...

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The Plot Thickens
Marketing

The Plot Thickens

25y Jeremy Lockhorn

The Plot Thickens

Storytelling is a sophisticated art form, practiced by many and mastered by few. But do today's masters have the skills to tell the story when it beco...

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ASPs Increase Revenue, Lack Dominant Vendor
Marketing

ASPs Increase Revenue, Lack Dominant Vendor

25y Michael Pastore

ASPs Increase Revenue, Lack Dominant Vendor

Market growth among ASPs remains strong, despite the challenges the market has had to endure, according to research by IDC. Read More...

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Decline Predicted for U.S. PC Market
Audience

Decline Predicted for U.S. PC Market

25y Michael Pastore

Decline Predicted for U.S. PC Market

IDC has revised its U.S. PC shipment forecast for 2001, lowering it from the previously expected 2.2 percent growth to a 6.3 percent decline from 2000...

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Profitability Within Reach for Most Web Sites
Audience

Profitability Within Reach for Most Web Sites

25y Michael Pastore

Profitability Within Reach for Most Web Sites

More than half of all profit-seeking Web sites are already profitable, according to a study by ActivMedia Research. But profitability and sustained, p...

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Global IT Spending Remains Robust
Audience

Global IT Spending Remains Robust

25y Michael Pastore

Global IT Spending Remains Robust

Research by the Aberdeen Group indicates that global IT spending will remain robust through 2005, but at least one analyst says IT spending means noth...

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High-Tech Employment, Wages Grow Across U.S.
Audience

High-Tech Employment, Wages Grow Across U.S.

25y Michael Pastore

High-Tech Employment, Wages Grow Across U.S.

Technology industry employment grew 4.6 percent in the United States in 2000, according to a report by the AeA and The Nasdaq Stock Market. That was i...

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Don't Give Away the Store
Marketing

Don't Give Away the Store

25y Chris Yeh

Don't Give Away the Store

Our job as marketers isn't to create value by persuading people to buy our products. It's to create value by persuading people to pay a higher price f...

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Brand Version 1.1
Marketing

Brand Version 1.1

25y Martin Lindstrom

Brand Version 1.1

Just as manufacturers change toys and games to satisfy evolving play preferences, brands must also keep pace with social evolution if they are to pres...

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Consumers Still Soft to Idea of E-Books
Audience

Consumers Still Soft to Idea of E-Books

25y Michael Pastore

Consumers Still Soft to Idea of E-Books

Although two-thirds of online users have heard of e-books and close to half are interested in the concept, only about one in four are likely to buy on...

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Writing for the Internet: Same Message, New Style
Marketing

Writing for the Internet: Same Message, New Style

25y Len Stein

Writing for the Internet: Same Message, New Style

The Web is not a book. It has no pages in the traditional sense. Surfing the Internet is really more like falling down the rabbit hole and finding one...

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DSL Remains in Broadband Doldrums
Data insights

DSL Remains in Broadband Doldrums

25y Michael Pastore

DSL Remains in Broadband Doldrums

North American service providers now count 9.3 million residential broadband Internet subscribers according to Kinetic Strategies Inc., but cable is r...

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Climate Control in Affiliate Marketing
Marketing

Climate Control in Affiliate Marketing

25y Shawn Collins

Climate Control in Affiliate Marketing

Many affiliate programs are giving affiliates the shaft, and many affiliates think they're being treated as a free branding tool. The time has come fo...

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Are You Writing to a Female Audience?
Marketing

Are You Writing to a Female Audience?

25y Nick Usborne

Are You Writing to a Female Audience?

How many in your audience are women? How many of your email or newsletter subscribers are women? How many people who make a purchase or complete some ...

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I'm a Junkie
Marketing

I'm a Junkie

25y Peter Kaufman

I'm a Junkie

It started out innocently enough in a typical suburban middle-class setting. Peter saw others doing it. He tried it. And he was hooked. He made it par...

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Increasing Integration of Net Boosts Content Management Market
Marketing

Increasing Integration of Net Boosts Content Management Market

25y Michael Pastore

Increasing Integration of Net Boosts Content Manag...

If content is king on the Internet, then the market for content management software and content delivery networks should be in good shape. Most of the...

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