Companies in the B2B market are missing basic customer service capabilities that candrastically improve online customer relationships and build trust,...
View articleThere are two distinct camps when it comes to incentive sites -- those who love them and those who refuse to accept them as affiliates. But Shawn just...
View articleAs technology life cycles shorten and the pace of innovation explodes, customers will expect the quality of service to be continually upgraded; they w...
View articleLess than 60 percent of the households in the United States have Internet access, but already the CEO of Forrester Research is predicting the death of...
View articleThere are five e-tailing success factors. They are simple, but critical. Yet they are neglected and mismanaged, which explains why only 5 percent of e...
View articleNo matter how good the navigation design, there will always be people who get confused, especially on large Web sites. Here's how to help your site us...
View articleWhy do venture capitalists require that a significant percentage of financing be allocated to implementing a strategic public relations campaign? Beca...
View articleCustomer loyalty and satisfaction are on the rise in the IT market, according to NFO Prognostics, and this is good news for companies on the receiving...
View articleWhat do all of the good, effective coworkers you know have in common? Peter developed his own list. It's by no means scientific, but see if you agree....
View articleIn times such as these, we all need to work harder to build an Internet that people want to use, an Internet that provides a consistently good user ex...
View articleThe secret of being a good writer is being a good rewriter. Revision is the name of the game. Because whether you're a student or a professor, a begin...
View articleMore than 30 percent of all broadband users in the United States live in the top five metropolitan areas, according to data from Nielsen//NetRatings. ...
View articleMarket forecasting is a little like playing the lottery: If you don't play, you can't win -- you can't predict the turning points of your revenue or e...
View articleBanner bashing is hip. But are banner ads a flawed configuration, or is it the messaging that's flawed? Here are some simple yet effective suggestions...
View articleOnline shoppers welcomed in spring by increasing e-commerce sales to $4.3 billion in April, up from $3.5 billion in March, according to the NRF/Forres...
View articleWe've all heard the hiking disaster stories by now. So to avoid making headlines, here are some cool high-tech mapping and navigation tools to help yo...
View articleThese are pretty tough times, especially for those attempting to make IT investment decisions. Luckily, Philip has a clear plan of action, regardless ...
View articleThe performance advertising age has only just begun. And if you're a classically trained marketer having a hard time adjusting to the dynamics, Joel's...
View articleIt was a great party while it lasted. Now get over your hangover, take a reality check, lower your expectations, be flexible, and go for the cash. Rea...
View articleRemember that time on "Sabrina: The Teenage Witch" (stay with me here!) when Aunt Hilda realized her regular coffeehouse customers were frequenting th...
View articleMany online B2C operations came under fire and then went under, period, for extravagant spending on marketing. But while B2C spending was overblown an...
View articleIt's important to follow Web conventions when designing your site so people won't be confused. Here is a selection of the navigation and classificatio...
View articleThe use of XML, a language designed especially for Web documents, is on the upswing, nearly doubling in the last six months, according to research by ...
View articleA Web designer looks back at sites designed for high-tech clients, lamenting excesses of the IPO craze. Now that it's over, the persistent programmers...
View articlePerhaps the biggest fallacy about the Web has been that it can do everything. It can't. If you want to successfully market your company, you need to b...
View articleHere's an innovative marketing technique for you: Put together a seminar series based on your company's resources and talents. It's an effective way t...
View articleOnline purchasers are more likely to spend at Web sites offering personalization, according to survey by Cyber Dialogue, but research by Cahners In-St...
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