Online sellers of consumer packaged goods are still having problems figuring out the online marketplace, according to a study by IRI, and Jupiter Medi...
View articleRetailing concepts are dramatically challenged every decade. Even though retailers have won the first three rounds of the latest fight, they can't res...
View articleCRM has moved from concept to reality, but market maturity is still pretty far away, according to a study by The Data Warehousing Institute that found...
View articleTechnology companies attempting to acquire business customers in our current climate face incredible challenges. A thoroughly compelling business case...
View articleIf you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's t...
View articleYes, the slowing economy has forced many IT managers to scale back budgets this year. But a series of surveys shows that corporate spending on info te...
View articleBeen exploited lately? If you've dealt with a company concerned only about the fast buck, then you probably have. Do such companies think we're stupid...
View articleB2B buyers look at private trading networks as a chance to build relationships, perhaps that's why more than 25 percent of B2B executives surveyed by ...
View articleMaintaining growth and building profitability have become the top focus of CEOs at North American technology companies, according to a survey by Deloi...
View articleThe Internet has initiated a new age of collaboration for creating content. What factors encourage collaborative content? When does collaborative writ...
View articleIf you honestly think that your workplace couldn't survive without you, you're nuts. Unless it says "Owner" on your business card, you're expendable. ...
View articleCall it a sign that summer is coming. Research into the top e-commerce sites of April by netScore and Diameter found seven travel sites among the top ...
View articleThat dastardly U.S. economy has struck again. The economic slowdown is now being blamed for slower growth in the worldwide database management systems...
View articleOften, our ignorance of market demand does little to dampen our conviction that "if we build it, they will come." But do people really want a new mous...
View articleMany of us in the marketing world continue to think that one-dimensional attempts to reach customers via a single medium -- online, print, TV, email -...
View articleOne day, after watching hours of digital cable, Eric gradually saw the light... He'd uncovered some interesting issues at the convergence point of dig...
View articleAndrea hopes that all of us online marketers facing teeny- tiny budgets and tearing out our hair will thank her. For what? For reminding us of what ca...
View articleThe quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that help...
View articleLike just about everything else related to the Internet, the pace of the growth in the online retailing sector has slowed, but U.S. online retail sale...
View articleThe more consumers use online banking to handle their banking tasks, the more satisfied they are with their bank, according to a study by Gomez, Inc. ...
View articleWe never completely rewrite and republish our sites. Changes are gradual, and the site evolves. This results in old copy conflicting with updated chan...
View articleThe market for online gaming through PCs, consoles and iTV in the United States and Europe will be worth $174 million in 2001, and will grow to $5.6 b...
View articleAfter the irrational exuberance that contributed to today's dot-com deadpool, online marketers must mature in planning and spending their marketing do...
View articleCompanies in the B2B market are missing basic customer service capabilities that candrastically improve online customer relationships and build trust,...
View articleThere are two distinct camps when it comes to incentive sites -- those who love them and those who refuse to accept them as affiliates. But Shawn just...
View articleAs technology life cycles shorten and the pace of innovation explodes, customers will expect the quality of service to be continually upgraded; they w...
View articleLess than 60 percent of the households in the United States have Internet access, but already the CEO of Forrester Research is predicting the death of...
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