An Online-Advertising Postcard From Miami
Marketing

An Online-Advertising Postcard From Miami

26y Jeffrey Graham

An Online-Advertising Postcard From Miami

Brilliant campaigns. Shining examples. Everyone glowing with success. Not just another day in the sun. Read More...

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Writing Words That Resonate
Marketing

Writing Words That Resonate

26y Kathy Henning

Writing Words That Resonate

If the words you write for a Web site are just add-ons, afterthoughts, they'll fall flat. Want your words to resonate? Then connect with every aspect ...

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IT Spending Expected to Rebound
Audience

IT Spending Expected to Rebound

26y Michael Pastore

IT Spending Expected to Rebound

The vicious circle that has caused the U.S. economy and technology spending to stumble will not spiral out of control, but rather conditions should im...

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U.S. Subscribers to Online Services Fall in Q1
Audience

U.S. Subscribers to Online Services Fall in Q1

26y Michael Pastore

U.S. Subscribers to Online Services Fall in Q1

The overall number of U.S. customers subscribing to online services has declined, according to TR's Online Census, which blames failed free ISPs for t...

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Web Increases Role in Auto Buying
Audience

Web Increases Role in Auto Buying

26y Michael Pastore

Web Increases Role in Auto Buying

More than 60 percent of recent auto buyers and leasers would use the Web to make the auto purchase or get a dealer referral, according to a survey by ...

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Correlating Web-User Data
Marketing

Correlating Web-User Data

26y Cliff Allen

Correlating Web-User Data

The statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken p...

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Evolution of Instant Messaging Increases Stakes for Microsoft, AOL
Marketing

Evolution of Instant Messaging Increases Stakes for Microsoft, AOL

26y rumo

Evolution of Instant Messaging Increases Stakes fo...

The number of instant messaging users worldwide will reach 180 million by 2004, according to Gartner Group, but as IM evolves from a basic communicati...

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E-Mail Drops the Ball as a Customer Service Tool
Audience

E-Mail Drops the Ball as a Customer Service Tool

26y Michael Pastore

E-Mail Drops the Ball as a Customer Service Tool

Poor e-mail customer service is driving up the costs of customer service for companies and is alienating customers, according to research by Jupiter. ...

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Why Traditional Agencies Struggle With the Internet
Marketing

Why Traditional Agencies Struggle With the Internet

26y Kate Eberhardt

Why Traditional Agencies Struggle With the Interne...

An interactive shop does pretty much what a traditional agency does, right? Hardly. The Internet is a special animal. So what is it about it that make...

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The Buzz on C-Commerce
Marketing

The Buzz on C-Commerce

26y Philip Say

The Buzz on C-Commerce

Have you heard the latest buzz to hit the B2B airwaves? Well, Philip has, and it's all about a brave new term called "collaborative commerce," better ...

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Online Health Consumers More Proactive About Healthcare
Audience

Online Health Consumers More Proactive About Healthcare

26y Michael Pastore

Online Health Consumers More Proactive About Healt...

Those who use the Internet frequently for health-related purposes are two to three times more likely than infrequent users to take action that affects...

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Pest Busters
Marketing

Pest Busters

26y Matthew G. Nelson

Pest Busters

Do those killer mosquitoes, gnats, no-see-ums, and nasty black flies still find that tender chunk of precious flesh you forgot to cover? Well, some hi...

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Home Broadband Networks Could Lift Telecom Market
Data insights

Home Broadband Networks Could Lift Telecom Market

26y Michael Pastore

Home Broadband Networks Could Lift Telecom Market

Of the 30 million U.S. households predicted to have broadband service by 2004, 17 million will have a home network, according to Parks Associates. But...

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What Do You Want to Fear Today?
Marketing

What Do You Want to Fear Today?

26y Greg Sherwin and Emily Avila

What Do You Want to Fear Today?

Let's face it, we're in a business that has thrived by capitalizing on people's inadequacy and self-doubt. But now, we capitalize more and more on peo...

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Conference Journal: AffiliateFORCE/2001
Marketing

Conference Journal: AffiliateFORCE/2001

26y Joel Gehman

Conference Journal: AffiliateFORCE/2001

Did you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year'...

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Designing Web Sites to Maximize Press Relations
Marketing

Designing Web Sites to Maximize Press Relations

26y Len Stein

Designing Web Sites to Maximize Press Relations

A Nielsen usability study finds that PR sections lack facts, information, and points of contact for journalists. Read Len's recommendations on how to ...

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Online Grocery Sector Needs a Little Marketing
Audience

Online Grocery Sector Needs a Little Marketing

26y Michael Pastore

Online Grocery Sector Needs a Little Marketing

If grocers can raise customer awareness of online grocery shopping and drive consumer adoption, Datamonitor found the online grocery sector can reach ...

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The Domain Rush is Over, or Has it Just Begun?
Audience

The Domain Rush is Over, or Has it Just Begun?

26y Michael Pastore

The Domain Rush is Over, or Has it Just Begun?

The sudden rush to register domain names for new businesses or to protect existing trademarks has come to a screeching halt, according to a report by ...

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Software Publishers Moving Products to Web
Audience

Software Publishers Moving Products to Web

26y Michael Pastore

Software Publishers Moving Products to Web

As further evidence that software and the Web are converging, the SIIA found that more than one-third of the independent software vendors surveyed who...

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Web Navigation Design Principles: Part 2
Marketing

Web Navigation Design Principles: Part 2

26y Gerry McGovern

Web Navigation Design Principles: Part 2

The second fundamental principle of Web design is to let readers know where they are, where they've been, and where they're going. Gerry tells you how...

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E-Marketing on a Shoestring
Marketing

E-Marketing on a Shoestring

26y Jeffrey Graham

E-Marketing on a Shoestring

Many small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A ...

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IAB Rich Media Task Force: One-Sided?
Marketing

IAB Rich Media Task Force: One-Sided?

26y Eric Picard

IAB Rich Media Task Force: One-Sided?

The Interactive Advertising Bureau Rich Media Task Force will be setting industry-wide standards, but it's excluding rich media technology companies f...

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The Web Will Rise Again: Give It Time
Marketing

The Web Will Rise Again: Give It Time

26y Sean Carton

The Web Will Rise Again: Give It Time

The fall of the dot-coms isn't so much an indication of the inability of the Internet to be a viable sales or communications medium -- it's an indicat...

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Fixed Wireless Remains Viable Broadband Option
Data insights

Fixed Wireless Remains Viable Broadband Option

26y Michael Pastore

Fixed Wireless Remains Viable Broadband Option

Despite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential ...

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Financial Professionals Increasing Net Use
Audience

Financial Professionals Increasing Net Use

26y Michael Pastore

Financial Professionals Increasing Net Use

While Internet usage has grown steadily among financial professionals, significant barriers to a truly electronic corporate finance environment still ...

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Consumer E-Commerce Up Slightly in March
Audience

Consumer E-Commerce Up Slightly in March

26y Michael Pastore

Consumer E-Commerce Up Slightly in March

Online shopping moved very little from February to March, from $3.4 billion to $3.5 billion, while the number of online shoppers remained even, accord...

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If They're Happy, You're Happy
Marketing

If They're Happy, You're Happy

26y Blake Rohrbacher

If They're Happy, You're Happy

Get customer, process customer, lose customer. Repeat. It's a vicious (and unprofitable) circle. Break out of it and into another: Get customer, pleas...

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