Today's game is about being as aggressive as you can with cost-saving strategies. So Philip provides seven great low-cost, high-impact initiatives to ...
View articleMore insurance companies are developing Web sites that improve customer service, according to a survey by IVANS, Inc., but results of a Progressive st...
View articleWhereas marketers focus on the product and the customer, PR professionals have the company's image and reputation in mind. So don't confuse the two. T...
View articleAfter five years of growth and development, affiliate marketing is still primarily the domain of B2C marketers. But Joel introduces a few firms up for...
View articleIs today's Internet damaging the integrity of content? There's some great stuff, sure. However, it's vastly outweighed by badly written, out-of-date, ...
View articleSmall businesses are not only increasing their use of the Internet to streamline operations, studies by Sage Research and Cahners In-Stat Group found ...
View articleM-commerce's biggest headache right now isn't how to make graphics look better, the sending frequency stronger, or the reach better. It's about how to...
View articleBy the end of 2001, 38 million homes worldwide will have access to interactive digital television services, according to Strategy Analytics. And while...
View articleAt first glance, you would think Microsoft had a tough year in 2000, but guess again. The company's Windows products strengthened their hold on the OS...
View articleBeauty (and branding) may be in the eye of the beholder, but Sean argues that ad efficacy is in the eye of the advertiser: Ads work, or don't, dependi...
View articleWith hard times upon us, publishers and agencies are learning the language of branding -- and learning to talk to traditional advertisers, who've alwa...
View articleWhy do we see ePod shutting its doors and Enliven's future in question? The quiet little secret is that advertisers and agencies want a free ride. But...
View articleThe Internet is the most cost-effective channel for creating consumer demand for prescription medications, according to Cyber Dialogue, but it isn't b...
View articleLayoffs, mergers, restrategizing, and plain old firings have made this a tough time for industry veterans and rookies alike. Here's how to strengthen ...
View articleWhen users are greedy for information, that's a good thing. When sites are, it's not. The first casualty? Shopping carts -- half full and fully forsak...
View articleRedirection is a handy way of taking users to a new site. Just keep in mind that it takes a little extra planning and programming to accomplish the go...
View articleDon't think about the dot-bombs. Ignore the faint of heart. If you're thinking about wireless, now's a good time to jump into the fray. Here are a few...
View articleArt concept versus site usability: Have you faced this dilemma before? Choosing the right tactical approach to drive creative makes the difference bet...
View articleYou want new recruits? You want to hang on to them? You can. But they're not the ones who'll have to be torn down and built up again in your image. It...
View articleWhy do companies like McDonald's and Coke go to all the trouble of attaining marketing nirvana -- the perception of ubiquity? Simply put, they believe...
View articleIt's 1 a.m. on a slippery-as-snakes county road. You need a Tylenol. The gas gauge is pegged at about 8 o'clock. And your stomach is making noises lik...
View articleYou want your customers to know your company is trustworthy. A smart writer can make a real difference by discovering a true voice for the company tha...
View articleWhen it comes to a successful online venture, what could marketers possibly learn from NASA? Whether it's outer space or cyberspace, the same four rul...
View articleBroadband users are still more likely to be online longer and use the Internet more often than dial-up Internet users, but a study by Excite@Home foun...
View articleAre you too embarrassed and confused to admit you don't know the latest lingo on DTV? Well, here's a rundown of what you should know. Read More...
View articleHow does B2B marketing function in a market that is tightfisted and fraught with uncertainty and risk? The answer isn't new, but it's simple: Demonstr...
View articleHow does an online editor deal with a torrent of PR pitches? How about a Web site? "Click here for what I am working on now," and "Click here to propo...
View article