If your home life is good, the rest of it doesn't really matter. So many marriages and relationships crash and burn because work and careers get in th...
View articleRiddle: What does dog food have to do with a three-legged stool? Answer: Both are invoked to express a core business truth: If your employees like you...
View articleCall it the One-Second Law of Online Branding: Whether developing (or approving) ad banners, sponsorships, tiles, or buttons, make sure that a one-sec...
View articlePeople want good prices, and they want to quickly compare prices. They want to compare products, too. And they don't want risk. In short, they want in...
View articleWhat happens when movies and the Internet collide? Big money, film studios hope. Ever since the Web-driven success of "The Blair Witch Project," studi...
View articleMost marketing programs don't set the world on fire right out of the box. But following a few tips on how to spot potential troubles can help you hit ...
View articleMake sure your female customers become attached to your business. How? Some use bow ties. But all you need to do is show her, even if only in the most...
View articleTrying to appeal to a larger audience will only dilute your marketing message -- not increase revenue and profits. Try targeting narrower niches inste...
View articleIn the offline world, it has long been known that consumers are apt to forget the details of their purchasing and tend to overestimate how much they m...
View articleEmail is the most valuable communications tool available to online marketers. It’s immediate and one to one, and has a light touch. Therein lies the r...
View articleWhen it comes to the hidden dangers of the Net, how much can the basic safety rules of computing protect you? Find out why DLT's tips and resources wi...
View articleWe're a visual society. We think in images. That's why TV works. In other words, there's good reason for why we say a picture is worth a thousands wor...
View articlePeople will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleAre you looking to survive and thrive while your site-publisher brethren are dropping like flies? Well, it's time to deliver value as if your life dep...
View articleWhen bad news is about to become worse news, don't bury your head in the sand. Don't try to deflect attention. And kill all the lawyers. Check that: J...
View articleAre affiliate managers planning to fail or just failing to plan? Find out why some simple time management tips can translate into a lot of longevity f...
View articleMixed in among all the good news for online retailers in Ernst & Young's "Global Online Retailing" report was the fact that consumers still hate shipp...
View articleHigh-speed Internet access, including ISDN, LAN, cable modems and DSL connections, jumped 148 percent among home Internet users in December 2000 as co...
View articleOn the Web, we live a great illusion. We have become drunk on free content, believing that the party will never end. Well, the party's over, and here'...
View articleHow many times have you heard it? "Children are the future." It's no surprise, then, that our youngsters have been quietly dragged along in the brainw...
View articleEver get in a rut? Crank out a few ads, go to a few dozen meetings, complete another expense report? If you're not growing, you're getting stale. Lear...
View article"People on the Internet are goal-oriented; they don't look at banners." "Low click-through rates prove banners don't work." "The Internet isn't an evo...
View articleIT procurement budgets are not being slowed by fears of an economic slowdown, according to a survey of Global 2000 corporations by Gartner Group, Inc....
View articleIt may not be as stirring as the fall of Rome, but as advertising-supported sites crash and burn all around him, Sean has been inspired enough to atte...
View articleInternet advertising is taking a beating, calling into question the value of marketing on the Internet at all. The current state of affairs may just b...
View articleAccording to Jakob Nielsen, an expert on Web usability, 79 percent of Web users scan online text. So if you want your message to be read by more than ...
View articleWhile there's a lot of advice out there on getting the most out of your agency relationship, Neil's four basic tips are all you need to get things sta...
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