Doctors have no problem using the Internet, they're just waiting for the Internet industry to show them how it will help provide value and better care...
View articleWomen are not a single market. Yet segments of women consumers will indeed respond to niche marketing for life stages or personal interests. When you'...
View articleThomas Mann, 1929 Nobel laureate, once said: "A writer is someone for whom writing is more difficult than it is for other people." Kathy explains why ...
View articleTravel sites are among the top sites on the Internet when it comes to customer satisfaction, according to cPulse. And among travel sites, niche sites ...
View articleHoliday gift giving becomes a mad race to match up a long list of friends, family members, and colleagues with a creative list of gifts you hope they'...
View articleWe know a lot about our customers. Yet it's still hard to predict how they'll act or what they'll want. In the next few articles, Chris will be taking...
View articleResearch by Gartner Group, PC Data and Goldman Sachs found that Internet shoppers will increase the amount they spend online this year, although store...
View articleNobody knows yet what marketing on devices like Palms or cell phones will look like. Many rules of e-marketing might not apply because a handheld is m...
View articleWhile everyone is so busy mortgaging their futures to raise the cash to buy the technology to look the same, nobody is investing in the words that wil...
View articleThere are about a million types of toolsfor establishing the all-powerful opt-in email list, but breaking down the options into three price categories...
View articleIt's been a tough couple of months for big web service firms, but following some hiring guidelines can help you avoid being affected by the troubles. ...
View articleWhile a few dot-coms are closing up shop, affiliate marketing looks to be well established among the Top 100 web sites. Take a look at how the web's t...
View articleThere is high interest in high-speed Internet connections among the US households that currently connect to the Internet, according to a study by Harr...
View articleWhile the dot-com deathwatch continues, Andy sees something a little different. Wise entrepreneurs have a rare opportunity to create successful online...
View articleLess than one-third of Fortune 500 businesses order strategic goods from online suppliers, according to a study by Hurwitz Group, which also found tha...
View articleConsumers seem to expect more from online businesses during the holidays. Shoppers blow a gasket if a web site slows down during peak traffic. But doe...
View articleWe've got seven new family members to supplement ".com" domain names. So the problem's solved, right? Think again. These new address structures are li...
View articleThe PC's dominance as the instrument of choice for accessing the Internet and online services is being challenged by alternative online appliances, ac...
View articleEven though the Internet businesses promised lower-cost sales than through conventional means, the brick-and- mortars are increasingly discovering tha...
View articleWhat are the challenges of an information society? Technology companies say it's all about bandwidth, fast computers, and cheap Internet access. But t...
View articleIf you've never made a phone call over the Internet, you might be surprised to learn that VoIP is the fastest-growing market in global communications....
View articleHere's what you don't want to do in your ads. Branding is a wonderful concept, but if you're branding a product with no point of differentiation, you'...
View articleThough the quest for links is tedious and slow, once you've chosen an appealing topic, filled your piece with meaty content, and kept self-promotion t...
View articleWhy do people spend so much money offline while online e-commerce is still creeping along? People love megamalls for shopping and entertainment, but o...
View articleHalf the people who have used the Internet to get health and medical information say the information has improved the way they take care of themselves...
View articleAre you ready to get going and get global? The online export market is expected to soar to $1.4 billion by 2004. That's big money in any language. So ...
View articleThe days of basic product presentation on e-commerce sites have given way to more sophisticated product merchandising and presentation, but applying s...
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