Toppling The PR Paradigm
Marketing

Toppling The PR Paradigm

26y Len Stein

Toppling The PR Paradigm

As push comes to shove over the next few Internet years (read: six months), "mail it and editors will read," the paradigm of 20th century public relat...

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Internet Households Taking to Media Players
Marketing

Internet Households Taking to Media Players

26y Michael Pastore

Internet Households Taking to Media Players

A report by PC Data Online has found that 41 percent of households with Internet access use media players such as RealPlayer and Windows Media Player....

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Internet Job Searches Broaden
Audience

Internet Job Searches Broaden

26y Michael Pastore

Internet Job Searches Broaden

No longer is online job searching confined to the computer savvy and high-tech populations, acccording to data from CareerMosaic. Read More...

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E-Service: What’s That?
Marketing

E-Service: What’s That?

26y Tom Kuegler

E-Service: What’s That?

We're always learning new terms in this industry. Mostly due to marketing personnel trying to carve out a new niche for their company. If you can crea...

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Internet CEOs Getting Modest Compensation
Audience

Internet CEOs Getting Modest Compensation

26y Michael Pastore

Internet CEOs Getting Modest Compensation

The average total direct compensation for a chief executive officer at a publicly traded Internet company is a relatively modest $1.74 million, accord...

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The Double-Edged Sword Of Laziness
Marketing

The Double-Edged Sword Of Laziness

26y Greg Sherwin and Emily Avila

The Double-Edged Sword Of Laziness

Greg and Emily decided to check out the hype behind WebVan. They wanted to give this newfangled home delivered groceries concept a try. Never mind, Em...

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Orchestrating The Brand
Marketing

Orchestrating The Brand

26y Martin Lindstrom

Orchestrating The Brand

Marketers will need to become sense generators for consumers, as the Internet increasingly dominates consumer purchasing, and sight becomes the key ve...

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Confessions Of A Wired Junkie
Marketing

Confessions Of A Wired Junkie

26y Michelle Ellis

Confessions Of A Wired Junkie

Michelle's in a 12-step program. She's addicted to computers, cellular phones, handheld organizers, email, electronic address books. You name it, she'...

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Consumers Ready to Embrace Net Commerce and Marketing
Audience

Consumers Ready to Embrace Net Commerce and Marketing

26y Michael Pastore

Consumers Ready to Embrace Net Commerce and Market...

The Internet has changed the shopping habits of a majority of consumers who use it, according to a survey focused on marketing issues by @d:tech and T...

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Build Community With Web Logs
Marketing

Build Community With Web Logs

26y Sean Carton

Build Community With Web Logs

We've had plenty of discussion about Microsoft. From the moment of decision all the way through the weekend, sites like SlashDot have been burning up ...

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Consumers Waking Up to E-Coupons
Audience

Consumers Waking Up to E-Coupons

26y Michael Pastore

Consumers Waking Up to E-Coupons

Nearly one-third of Internet users are saving money on the Internet thanks to online coupons, according to a study by NPD Online Research. Read More...

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Portable Profiles
Marketing

Portable Profiles

26y Cliff Allen

Portable Profiles

For years, we've dabbled with kiosks. Those stand-alone terminals in stores that, well, stand alone with no users to be found. Many of the early kiosk...

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Online Holiday Shoppers to Triple
Audience

Online Holiday Shoppers to Triple

26y Michael Pastore

Online Holiday Shoppers to Triple

Ernst & Young predicts another strong holiday season for online retailers, and why not? PC Data says the rush has already begun, as evidenced by its l...

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The Law Of The Pickle Portal
Marketing

The Law Of The Pickle Portal

26y Jeffrey Graham

The Law Of The Pickle Portal

As more companies decide to market online, they are approaching agencies in greater numbers and with deeper pockets, wanting to build a web site. That...

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Browser War Declared Over
Audience

Browser War Declared Over

26y Michael Pastore

Browser War Declared Over

The so-called browser war over which software would be used to navigate the World Wide Web has been declared over by Zona Research, a market research ...

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Birth Of The Cool
Marketing

Birth Of The Cool

26y Greg Sherwin and Emily Avila

Birth Of The Cool

Every so often, a ClickZ reader comes across Greg's bio and sends an e-mail inquiring about a specific line item: his involvement with the first web s...

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Java Use Continues Steady Growth
Marketing

Java Use Continues Steady Growth

26y Michael Pastore

Java Use Continues Steady Growth

A study of software developers by Evans Marketing showed that 44 percent of developers are now using Java some portion of the time. Read More...

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Holidays Could Push Online Travel Higher
Marketing

Holidays Could Push Online Travel Higher

26y Michael Pastore

Holidays Could Push Online Travel Higher

The popularity of using the Internet to book travel has soared in the past year, and the upcoming holiday season will go a long way to help sustain th...

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The Intimate Brand
Marketing

The Intimate Brand

26y Martin Lindstrom

The Intimate Brand

The Internet has become much more than search engines and bookstores like Yahoo! and Amazon.com. A range of new online dating sites have appeared in t...

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Home Networking Set for Major Growth
Audience

Home Networking Set for Major Growth

26y Michael Pastore

Home Networking Set for Major Growth

More than 10 million households will have some form of home networking installed by 2003, according to the Yankee Group, and more than 4 million will ...

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Two-Thirds of Net Users Shopping Online for Holidays
Audience

Two-Thirds of Net Users Shopping Online for Holidays

26y Michael Pastore

Two-Thirds of Net Users Shopping Online for Holida...

Surveys by both NPD Online Research and PC Data Online have come to similar, predictable conclusions: More people will do their holiday shopping onlin...

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Thinking Through Your Links
Marketing

Thinking Through Your Links

26y Chris Maher

Thinking Through Your Links

No organization is an island. Success may have once belonged only to those organizations that could make the most improvements and create the most val...

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Internet Pumps $507 Billion into US Economy
Audience

Internet Pumps $507 Billion into US Economy

26y Martin Lindstrom

Internet Pumps $507 Billion into US Economy

It pays the bills and feeds the family, but how is the Internet economy doing? The latest installment of an ongoing study by the University of Texas s...

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Now Hear This
Marketing

Now Hear This

26y Sean Carton

Now Hear This

Did you know that one of the biggest up-and-coming advertising opportunities may be right under your nose at this very moment... and you've never thou...

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Don't Cry For Me Argentina
Marketing

Don't Cry For Me Argentina

26y Gregory Gendron

Don't Cry For Me Argentina

The Latin American online population is growing at a faster pace than the Internet population at large. As barriers such as expensive connect charges ...

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Food For Thought
Marketing

Food For Thought

26y Cliff Allen

Food For Thought

Loyalty programs have attracted more and more attention since the advent of database marketing and the web. A good loyalty program is one that fits na...

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E-Commerce Catching on With Web's Newbies
Audience

E-Commerce Catching on With Web's Newbies

26y Michael Pastore

E-Commerce Catching on With Web's Newbies

Internet users with less than six months experience on the Net are more confident about shopping online for the holidays this year, according to a sur...

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