Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
View articleAs the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...
View articleFollowing a successful real-time campaign in New York, where Heineken brought favors to tweeters' parties, the beer brand is doing the same in eight o...
View articleWhat are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Read More...
View articleMarketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. ...
View articleAs the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected device...
View articleOnline-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Read More...
View articleThese three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve y...
View articleBrands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...
View articleBanner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...
View articleWhen on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...
View articleOne of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...
View articleWhen communicating content marketing terms to clients, the key is to keep it simple. Read More...
View articleCoca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Read More...
View articleComing up with new content marketing ideas month after month can be difficult, so here are eight ways to brainstorm like a pro. Read More...
View articleHSBC has taken a leap into mobile and video content with an interactive video offering. Read More...
View articleFor its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adven...
View articleBrands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...
View articleLeading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Rea...
View articleTo stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...
View articlePartnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during November of this year. Read More...
View articleHow can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleFor the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleMarketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Read More...
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