There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. ...
View articleFashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes...
View article2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Read More...
View articleAs devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changin...
View articleCreating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sal...
View articleJust one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleThese seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Read More...
View articleTranslating a digital strategy for a global audience goes well beyond Google Translate. Read More...
View articleWhen it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...
View articleA look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...
View articleWe're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology av...
View articleAlthough marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...
View articleOnline branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Read More...
View articleUsing beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...
View articleThe changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Read More...
View articleAudio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, o...
View articleThe traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...
View articleIn his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...
View articleNothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media effo...
View articleWhen you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Read More...
View articleIn this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." ...
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleAt ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleIf marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Read More...
View articleFor some organizations, digital transformation is a terrifying change. Dominic James outlines the steps for how to best implement that change. Read Mo...
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