As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appeal...
View articleMany of us assume that our careers will follow a set linear path, but often that is not the case. Instead of dwelling on what you expected the traject...
View articleThe photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Read More...
View articleA limited-time New York Fashion Week pop-up shop for the brand’s Daisy perfume used tagged social media mentions as currency and rewarded the most cre...
View articleAs lower-middle class incomes decline, more people rely on Wi-Fi service outside the home, providing an opportunity for brands to invest more heavily ...
View articleGoogle has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in rea...
View articleNot surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...
View articleProgrammatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all...
View articleThe multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Read More...
View articleIt may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfi...
View articleIsobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Read More...
View articleHow the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...
View articleCan Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Re...
View articleSmirnoff launched the Guiltless Pleasures Pinterest Contest in an effort to promote its new vodka flavor, Sorbet Light Pineapple Coconut. Read More...
View articleThe coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the M...
View articleThe popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Read ...
View articleA grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to g...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
View articlePandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-ce...
View articleFebruary starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleRapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...
View articleA look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...
View articleThe 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 N...
View articleIBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategie...
View articleRetargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand ...
View articleSome people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves. Ho...
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