The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Read More...
View articleThe reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface...
View articleThere are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...
View articleWearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Read Mor...
View articleAutomation can enable retailers to deliver a new catalog of listings, representing every product that will work on each CSE, in as real-time as the CS...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleRitz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like componen...
View articleBeyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...
View articleDunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...
View articleThe Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Read More...
View articleMy colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winn...
View articleB2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...
View articleThe fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...
View articleThe inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speak...
View articleLast month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sale...
View articleAt the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype an...
View articleWith the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Read More...
View articleGreater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleCustomer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the c...
View articleCanadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studi...
View articleMarketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in Ma...
View articleCatch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, C...
View articleCharity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...
View articleAt a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...
View articleDavid Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for ...
View articleWhat will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Read More...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
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