Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require...
View articleSocial technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're...
View articleEstee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete brea...
View articleWendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.” Read...
View articleNew research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...
View articleSoutheast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...
View articleThe rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Read More...
View articleRecent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...
View articleTourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which ...
View articleLand Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Read More...
View articleWe are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Read ...
View articleIs your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services? Read More...
View articleMasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Read More...
View articleDockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Read More...
View articleAt its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make...
View articleStarbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing. Read More...
View articleWestern Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S...
View articleUrban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Read More...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleThe brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Read...
View articleThe fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...
View articleThe brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...
View articleAny conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Read More...
View articleThe coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Read More...
View articleTechnologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...
View articleAugmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can,...
View articleLooking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Hal...
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