Grown-Up Social: How Brands Succeed Today
Marketing

Grown-Up Social: How Brands Succeed Today

13y Gary Stein

Grown-Up Social: How Brands Succeed Today

The relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are foc...

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What Makes Retargeting Successful?
Asia

What Makes Retargeting Successful?

13y Parth Mukherjee

What Makes Retargeting Successful?

An introduction to how the concept is different from regular display campaigns. Read More...

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7-Eleven Toasts July 11 With Slurpees and Digital Content
Marketing

7-Eleven Toasts July 11 With Slurpees and Digital Content

13y Lisa Lacy

7-Eleven Toasts July 11 With Slurpees and Digital ...

7-Eleven Day content includes a Slurpee Dance video which, as of Wednesday, had nearly 50,000 views. The brand is also encouraging fans to post their ...

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Why the ICANN New gTLDs Will Present New Opportunities to Brands
Asia

Why the ICANN New gTLDs Will Present New Opportunities to Brands

13y Guest

Why the ICANN New gTLDs Will Present New Opportuni...

Fully internationalized domain names will go live before the end of this year. Are brands ready? Read More...

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Wendy's Serenades Burger, Customers With Pretzel Love Songs
Marketing

Wendy's Serenades Burger, Customers With Pretzel Love Songs

13y Lisa Lacy

Wendy's Serenades Burger, Customers With Pretzel L...

The initiative, which pulls content from Twitter and Facebook, asks consumers to submit comments about Wendy's Pretzel Bacon Cheeseburger with the has...

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Sneaker Maker Sets New Balance in Uniquely American Footwear
Ecommerce

Sneaker Maker Sets New Balance in Uniquely American Footwear

13y Matt Kapko

Sneaker Maker Sets New Balance in Uniquely America...

In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but th...

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Buying or Earning Facebook Likes?
Marketing

Buying or Earning Facebook Likes?

13y Robin Neifield

Buying or Earning Facebook Likes?

Maximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generall...

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Using Live Chat to Drive Conversion
Data insights

Using Live Chat to Drive Conversion

13y Andrea Fishman

Using Live Chat to Drive Conversion

For marketers looking to push conversion even further, it's time to explore the benefits of live chat. Read More...

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Facebook Takes the Training Wheels off Graph Search
Marketing

Facebook Takes the Training Wheels off Graph Search

13y Matt Kapko

Facebook Takes the Training Wheels off Graph Searc...

Facebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks. Read More...

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Shazam Receives $40M From Carlos Slim's America Movil
Marketing

Shazam Receives $40M From Carlos Slim's America Movil

13y Lisa Lacy

Shazam Receives $40M From Carlos Slim's America Mo...

The media engagement company has teamed up with one of the world's wealthiest men to further growth in the Americas. Read More...

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3 Lessons From 1,000 Blog Posts on Marketing Automation
Automation

3 Lessons From 1,000 Blog Posts on Marketing Automation

13y Jon Miller

3 Lessons From 1,000 Blog Posts on Marketing Autom...

Remember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you. Read Mor...

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Bacardi Targets Moviegoers With Shazam-Enabled Content
Marketing

Bacardi Targets Moviegoers With Shazam-Enabled Content

13y Lisa Lacy

Bacardi Targets Moviegoers With Shazam-Enabled Con...

Until August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additi...

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Puma Asks 'What Does Football Mean to You?'
Marketing

Puma Asks 'What Does Football Mean to You?'

13y Matt Kapko

Puma Asks 'What Does Football Mean to You?'

Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Read More...

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Combining Search and Social
Conference Coverage

Combining Search and Social

13y Michelle Stinson Ross

Combining Search and Social

Increase the impact of your brand with an integrated strategy. Read More...

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Twitter Reveals Plans for Ad Retargeting
Marketing

Twitter Reveals Plans for Ad Retargeting

13y Matt Kapko

Twitter Reveals Plans for Ad Retargeting

The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...

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Friskies Capitalizes on Popularity of Cat Videos With Branded Awards
Marketing

Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

13y Lisa Lacy

Friskies Capitalizes on Popularity of Cat Videos W...

The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...

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Groupon Reserves New Scheme to Fill Empty Tables
Marketing

Groupon Reserves New Scheme to Fill Empty Tables

13y Matt Kapko

Groupon Reserves New Scheme to Fill Empty Tables

As the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations...

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Co-Creating Brand Stories With Online Video
Marketing

Co-Creating Brand Stories With Online Video

13y McNeal Maddox

Co-Creating Brand Stories With Online Video

Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the ...

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Alipay's Evolution From Payment to Investment: Yu'E Bao
Asia

Alipay's Evolution From Payment to Investment: Yu'E Bao

13y Louise Au

Alipay's Evolution From Payment to Investment: Yu'...

One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Read More...

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Cannes 2013 Video: GE - Technology Is Everywhere
Marketing

Cannes 2013 Video: GE - Technology Is Everywhere

13y Melanie White

Cannes 2013 Video: GE - Technology Is Everywhere

ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how...

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National Park Foundation Seeks to Inspire Visitors With Summer Scrapbook
Marketing

National Park Foundation Seeks to Inspire Visitors With Summer Scrapbook

13y Lisa Lacy

National Park Foundation Seeks to Inspire Visitors...

The initiative asks consumers to submit photos, videos, and tips. Read More...

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YouTube: Gamers Are Engaged and Ripe for Marketing on Video
Marketing

YouTube: Gamers Are Engaged and Ripe for Marketing on Video

13y Matt Kapko

YouTube: Gamers Are Engaged and Ripe for Marketing...

Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...

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Jared the Subway Guy's Next Chapter: Branded Web Series
Marketing

Jared the Subway Guy's Next Chapter: Branded Web Series

13y Lisa Lacy

Jared the Subway Guy's Next Chapter: Branded Web S...

Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...

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The Future Trend of Marketing Automation: Agile Marketing
Automation

The Future Trend of Marketing Automation: Agile Marketing

13y Mathew Sweezey

The Future Trend of Marketing Automation: Agile Ma...

If you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed m...

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Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland
Marketing

Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland

13y Melanie White

Cannes 2013 Video: Saatchi & Saatchi LA - Digital ...

Saatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo f...

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Cannes 2013 Video: Proximity BBDO - Work That's Social by Design
Marketing

Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

13y Melanie White

Cannes 2013 Video: Proximity BBDO - Work That's So...

Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital...

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Travelocity Web Series Partners Up to Push 'Lone Ranger,' New Mexico
Marketing

Travelocity Web Series Partners Up to Push 'Lone Ranger,' New Mexico

13y Lisa Lacy

Travelocity Web Series Partners Up to Push 'Lone R...

The travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney fil...

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