Speaking with iCrossing's Rob Garner about SES Chicago, activating the social-search dynamic, and where the search and social marketing industries are...
View articleAccording to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...
View articleRichard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formatio...
View articleThe Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...
View articleThe banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allo...
View articleOnline shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...
View articleHarnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...
View articleDon't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Read More...
View articleDirect response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking the...
View articleIncreased analytic performance in advertising yield optimization enhances marketing campaign results. Read More...
View articleAs the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...
View articleMen's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iter...
View articleRegardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation f...
View articleHow individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Read More...
View articleCampbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous perso...
View articleLifestyle web site company Glam Media said yesterday that it has created a private, invitation-only marketplace for brand advertisers to purchase ad i...
View articleVenture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...
View articleAOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising custo...
View articleThe Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new...
View articleMarketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being ab...
View articleBy giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the sca...
View articleSapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, exec...
View articleTelevision loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but indust...
View articleOnline publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative...
View articleTrends that have retailers seeing green. Part five in a six-part holiday series. Read More...
View articleThe 2012 election was a wake-up call: this market may not be what you think. Read More...
View articleThere are certain truths all managers wish their employees knew, and I'm putting them out here to give employees an edge when the next round of promot...
View article