Romney Sticks to Jobs Message in Anti-Obama Video Ads
Marketing

Romney Sticks to Jobs Message in Anti-Obama Video Ads

15y Kate Kaye

Romney Sticks to Jobs Message in Anti-Obama Video ...

Complementary display ads take a cue from a 1978 British election ad. Read More...

View article
Audio: ClickZ's Kate Kaye on Digital Politics Radio
Marketing

Audio: ClickZ's Kate Kaye on Digital Politics Radio

15y ClickZ News Staff

Audio: ClickZ's Kate Kaye on Digital Politics Radi...

ClickZ's senior editor discusses recent 2012 election digital campaign topics. Read More...

View article
Facebook Gets No Decision from FEC on Ad Disclaimers
Marketing

Facebook Gets No Decision from FEC on Ad Disclaimers

15y Kate Kaye

Facebook Gets No Decision from FEC on Ad Disclaime...

Google was handed a wobbly decision last year, but Facebook will have to wait. Read More...

View article
GOP Debate Videos Range from Talking Head to TV Ad
Marketing

GOP Debate Videos Range from Talking Head to TV Ad

15y Kate Kaye

GOP Debate Videos Range from Talking Head to TV Ad

bumps in the road. Read More

View article
Obama's Traveling Latino Town Hall
Marketing

Obama's Traveling Latino Town Hall

15y Giovanni Rodriguez

Obama's Traveling Latino Town Hall

What can all marketers learn from one of the first innovations in the 2012 election cycle? Read More...

View article
White House Aims to Optimize Facebook and Twitter Efforts
Marketing

White House Aims to Optimize Facebook and Twitter Efforts

15y Kate Kaye

White House Aims to Optimize Facebook and Twitter ...

Obama administration reveals results of a study that will help improve its digital program. Read More...

View article
Palin Facebook Ads 'Liked' the Most, Study Shows
Marketing

Palin Facebook Ads 'Liked' the Most, Study Shows

15y Kate Kaye

Palin Facebook Ads 'Liked' the Most, Study Shows

Facebook ad study shows healthcare may not be as much of a liability for Mitt Romney as believed. Read More...

View article
Republican Party Aims to Match Democrats' Data Strength
Marketing

Republican Party Aims to Match Democrats' Data Strength

15y Kate Kaye

Republican Party Aims to Match Democrats' Data Str...

Money drives the RNC's desire to develop a database entity that would live outside the party. Read More...

View article
Behavioral Icon Appears in Political Ads
Data insights

Behavioral Icon Appears in Political Ads

15y Kate Kaye

Behavioral Icon Appears in Political Ads

Online ads from political advertisers have begun featuring the Ad Choices icon. Read More...

View article
Presidential Pair-Ups: Digital Agencies Scramble for GOP Clients
Marketing

Presidential Pair-Ups: Digital Agencies Scramble for GOP Clients

15y Kate Kaye

Presidential Pair-Ups: Digital Agencies Scramble f...

Which digital shops are working with which Republican candidates? Read More...

View article
Fuel Efficiency Campaign Targets Policy Makers
Marketing

Fuel Efficiency Campaign Targets Policy Makers

15y Kate Kaye

Fuel Efficiency Campaign Targets Policy Makers

Buying web ads direct is still key on Capitol Hill. Read More...

View article
Mitt Romney Hires Digital Director
Marketing

Mitt Romney Hires Digital Director

15y Kate Kaye

Mitt Romney Hires Digital Director

Zac Moffatt, a partner at Republican digital agency Targeted Victory, has joined the candidate’s team. Read More...

View article
Tim Pawlenty Tests Facebook Sponsored Stories
Marketing

Tim Pawlenty Tests Facebook Sponsored Stories

15y Kate Kaye

Tim Pawlenty Tests Facebook Sponsored Stories

Ads ensure candidate posts are shown to likers. Read More...

View article
Conservative Attack Group to Spend More Online in 2012
Marketing

Conservative Attack Group to Spend More Online in 2012

15y Kate Kaye

Conservative Attack Group to Spend More Online in ...

Video-centric attack ads in NY race provides test bed for next election cycle. Read More...

View article
Group Targets Ad Pros Online in Anti-Fox News Campaign
Marketing

Group Targets Ad Pros Online in Anti-Fox News Campaign

15y Kate Kaye

Group Targets Ad Pros Online in Anti-Fox News Camp...

Media Matters sparks ad buying controversy for Orbitz. Read More...

View article
Facebook Asks FEC For Ad Disclaimer Guidance
Marketing

Facebook Asks FEC For Ad Disclaimer Guidance

15y Kate Kaye

Facebook Asks FEC For Ad Disclaimer Guidance

Request follows one from Google resulting in a confusing non-decision from the commission. Read More...

View article
GOP's Digital Operations Not Ready for 2012, Insiders Say
Marketing

GOP's Digital Operations Not Ready for 2012, Insiders Say

15y Kate Kaye

GOP's Digital Operations Not Ready for 2012, Insid...

The RNC is hiring digital staff but some worry it's too little too late. Read More...

View article
Social Media Monitors Measure Singapore Election Buzz
Asia

Social Media Monitors Measure Singapore Election Buzz

15y Adaline Lau

Social Media Monitors Measure Singapore Election B...

Several social media monitoring firms are providing Singapore election buzz stats. Read More...

View article
Scott Brown Goes on Web Defensive Against League of Women Voters
Marketing

Scott Brown Goes on Web Defensive Against League of Women Voters

15y Kate Kaye

Scott Brown Goes on Web Defensive Against League o...

Republican from Massachusetts latches onto group's anti-Brown message, in part to help fuel his 2012 reelection campaign. Read More...

View article
DNC and Obama Spent Half Million Online This Year
Marketing

DNC and Obama Spent Half Million Online This Year

15y Kate Kaye

DNC and Obama Spent Half Million Online This Year

Democrats, along with President Obama's campaign, have spent $500,000 this year. Read More...

View article
Libertarian Think Tank Takes Digital to Lunch
Marketing

Libertarian Think Tank Takes Digital to Lunch

15y Kate Kaye

Libertarian Think Tank Takes Digital to Lunch

Execs from Facebook, YouTube, and digital agencies have joined lunchtime digital training sessions at Cato Institute. Read More...

View article
GOP Uses Wonky Videos to Push Budget Agenda
Marketing

GOP Uses Wonky Videos to Push Budget Agenda

15y Kate Kaye

GOP Uses Wonky Videos to Push Budget Agenda

Republicans Paul Ryan and Michele Bachmann turn YouTube into a lecture hall, using video to explain economic subjects. Read More...

View article
Obama's 2012 Web Campaign Aims to Re-energize - and Retarget
Marketing

Obama's 2012 Web Campaign Aims to Re-energize - and Retarget

15y Kate Kaye

Obama's 2012 Web Campaign Aims to Re-energize - an...

Obama for America is using online ads before launching TV or other traditional ad efforts. Read More...

View article
Many College Facebook Users Say Web Advocacy Better Than In-Person
Marketing

Many College Facebook Users Say Web Advocacy Better Than In-Person

15y Kate Kaye

Many College Facebook Users Say Web Advocacy Bette...

A Harvard study found around a third of college students said using online tools has a greater impact than in-person advocacy. Read More...

View article
Campaign 2012: The Video Election
Marketing

Campaign 2012: The Video Election

15y Kate Kaye

Campaign 2012: The Video Election

A regularly-updated collection of 2012 presidential campaign web video. Read More...

View article
Revealed: The Banksy of Online Political Video
Marketing

Revealed: The Banksy of Online Political Video

15y Kate Kaye

Revealed: The Banksy of Online Political Video

Lucas Baiano got his start in politics with a video backing Hillary Clinton. Now he wants his web films to reintroduce the Republican Party. Read More...

View article
2012 Ad Battle Starts Early for Florida House Seat
Marketing

2012 Ad Battle Starts Early for Florida House Seat

15y Kate Kaye

2012 Ad Battle Starts Early for Florida House Seat

One of two Dems hoping to unseat tea party favorite Allen West is already running online ads. Read More...

View article
1 8 9 10 11 12 19