Senator Barack Obama is promoting early-voting in Texas and Ohio, but Clinton, desperate for primary wins in the states, seems to be steering clear of...
View articleA study testing clarity of the presidential candidates' Web sites on issues showed the sites helped, but sometimes harmed when it came to favorability...
View articleBarack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate....
View articleSteadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' si...
View articleThe conservative news site has launched a multimedia campaign aimed at advertisers and their agencies. Read More...
View articleThree reports predicting online political ad revenues in 2008 have been published since December, and they're all over the ballpark. Read More...
View articleAccording to a Lehman Brothers report, presidential election and summer Olympics-related ad spending will be key drivers of an anticipated 24 percent ...
View articleAds run in December showed a greater willingness to experiment with innovative ad creative and messaging. Read More...
View articleEntrenched in a tight Republican Michigan primary race today, Mitt Romney's campaign has counted paid ads as an important component of its interactive...
View articleOnly a handful of presidential campaigns appear to be buying search ads targeted to Michigan, Nevada, South Carolina and Florida primary related keywo...
View articleOnline donations were the name of the game for Hillary Clinton's e-mail strategy in the days leading up to the New York Senator's surprising New Hamps...
View articleDespite all the hype about MySpace and Facebook this year, Yahoo ran the lion's share of presidential campaign ad impressions, according to Nielsen On...
View articleThe Environmental Law and Policy Center gets up to $10,000 worth of Google ads provided free of charge each month to help promote its green efforts. R...
View articlePeople in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama t...
View articlePQ Media's estimated $73 million in Web revenues from political advertisers represents a measly 1.6 percent of the $4.5 billion to be spent this cycle...
View articleAccording to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most...
View articleSpecial days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Read More...
View articleA report measuring the prominence of privacy policies and other criteria found campaign sites for six presidential candidates each failed at least one...
View articleUPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to N...
View articleTraffic to the Web homes of Democratic candidates has become more reflective of the actual race. Read More...
View articleOver 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Inst...
View articlePresidential campaigns for Republicans Mitt Romney and Fred Thompson launched online ads last week in time for Sunday's debate and a conservative summ...
View articleUPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Read More...
View articleCampaigns for Hillary Clinton and John Edwards have also contacted BlackPlanet publisher Community Connect about setting up profiles. Read More...
View articleThompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Read More...
View articleAs the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Read ...
View articleUPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Read Mo...
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