Instead of advertising during the Super Bowl, Pepsi sets aside $20 million to provide grants to fund community projects. Is it a win-win for the brand...
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View articleIAB UK and IAB Europe are clinging to a non-binding section of the recently-passed EU cookie legislation in hopes that browser-level settings suffice ...
View articleConsumer intimacy is the best way to solve your advertising problems. Create loyalty by engaging with consumers on a personal level. Read More...
View articleAuthor Jeff Jarvis weighs in on the future of media, technology, and business today. Read More...
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View articleThe ad-supported service will take on existing ad-funded sites such as We7, and popular client-based streaming service Spotify, for both ad dollars an...
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View articleIf you think the content network on Google means you're reaching the Internet universe, you're mistaken. Read More...
View articleGoogle will fund a series of pilot studies with advertisers and agencies using data from the GfK NOP Media panel. Read More...
View articleWhile it's not fair to say that this is the year of mobile, some pieces of the mobile marketing puzzle are already mature. Consider these examples. Re...
View articleIn order to deliver mobile ads that are relevant and valuable, let the consumer be in control. Read More...
View articleAdConion branches out to Eastern Europe; Tribal names Brown EU GM; i-level creates emerging platforms role. Read More...
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View articleThree reasons why the Net Promoter Score is a waste of time. Read More...
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