For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Read More...
View articleIn the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Read More...
View articlePutting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...
View articleHow effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...
View articleAfter taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...
View articleAs part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a...
View articleThe beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Read More...
View articleThe change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...
View articleEven in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content...
View articleIn his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remai...
View articleStand out from your competitors in the start-up world by identifying with your customers to help them solve problems. Read More...
View articleIndustry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...
View articleAs marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...
View articleHappy holidays from all of us here at ClickZ! Read More
View articleWe consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...
View articleThe fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Read...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleWith so many choices available to consumers these days, how can your brand remain relevant and rise above? Read More...
View articleThe past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...
View articleIn this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media compan...
View articleWhile it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Read Mo...
View articleThe coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...
View articleBrands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...
View articleWith the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuabl...
View articleWhat will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Read More...
View articleMany brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their go...
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