This week Sony added a widget component to the HDNA campaign it launched in August Read More...
View articleBefore you look at deliverability, open rates, and recipient-side metrics on a campaign, it's important to look at how your e-mail campaign is constru...
View articleAs requested, House Energy and Commerce Subcommittee Chairman Bobby Rush has conducted a non-public briefing with the FTC. Read More...
View articleFamilies USA launched ads in reaction to the news right away this afternoon on left-leaning political blogs including Democratic Underground and Polit...
View articleZustek will be the cornerstone of a full-service digital agency built through acquisitions by new owner, private equity firm Investcorp. Read More...
View articleTechnorati names a new CEO, the Huffington Post gets a new CEO, and Ad Infuse adds Greg Stuart to its board. Read More...
View articleVideo ad vendors have tended to specialize Read More...
View articleSo, Yahoo is revamping it search results , in part by including video and image results along with standard text results Read More...
View articleSocial shopping, shopping 2.0, shopping discovery Read More
View articleFT.com will launch a new charging system in mid-October as it prepares to revamp its entire site over the next several months Read More...
View articleTo get the division off the ground, TiVo is working with direct response media agency WorldLink Ventures and has brought in new senior sales director ...
View articleEngage veteran heads up behavioral targeting business in AOL's Platform A Read More...
View articleInternet advertising spend is expected to grow year-over-year an average of 23 percent between 2007 and 2009. Read More...
View articleNew York CPA pioneer explores new realms of Internet marketing. Read More...
View articleMulti-channel campaign includes a heavy dose of online ads. Read More...
View articleFIM taps Operative for online ad operations; Telefonica picks Yahoo for mobile search. Read More...
View articleNokia will allow users to signal what types of ads they'll see on Mosh. Read More...
View articleDenuo chief executive Rishad Tobaccowala advocates a simple strategy for hiring and retaining talent: don't be cheap. "We make certain we have profit ...
View articlePossibly the most-heard phrase in panels and meeting s of the various conferences this week: "Move the needle." It came up a few times, and while it's...
View articleFollowing a self-aggrandizing press release from Nielsen//NetRatings in which the measurement firm boasted that it's leading the Media Rating Council ...
View articleIt looks like Vonage, which has been embroiled in a couple patent suits, is on track to spend a heckuva lot less on online ads than the $185 million i...
View articleWill the online advertising and marketing industry be held back by a shortage of people who possess the right mix of creative and quantitative skills?...
View articlePerformic 's VP Emerging Media Cam Balzer and I were chatting at an Advertising Week lunch Read More...
View articleApproval of Google's acquisition of DoubleClick may hinge on whether or not the companies are deemed competitors or complementary. Read More...
View articleAn ICANN working group is deciding whether to make the Whois directory, a primary tool for flushing out typo squatters and phishers, unavailable to th...
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