Behavioral Targeting Downside: Your Work Follows You
Media

Behavioral Targeting Downside: Your Work Follows You

19y Zachary Rodgers

Behavioral Targeting Downside: Your Work Follows Y...

A downside to behavioral targeting, per the screen capture above, is that your work can wind up following you to places you'd rather it didn't Read Mo...

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Dos Equis Taps Euro RSCG 4D for Site Development
Media

Dos Equis Taps Euro RSCG 4D for Site Development

19y Matthew G. Nelson

Dos Equis Taps Euro RSCG 4D for Site Development

Agency wins duties after Heineken-owned brewer parts with AKQA over scheduling conflicts. Read More...

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Forecast: Game-Based Advertising to Hit $2 Billion by 2012
Media

Forecast: Game-Based Advertising to Hit $2 Billion by 2012

19y Zachary Rodgers

Forecast: Game-Based Advertising to Hit $2 Billion...

Parks Associates finds dynamic and static in-game ads are a small piece of the pie for game-based ads, but that will change. Read More...

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Execs & Accounts for June 29, 2007
Media

Execs & Accounts for June 29, 2007

19y Matthew G. Nelson

Execs & Accounts for June 29, 2007

Paramount taps mediaedge:cia U.S. for worldwide media; L'Occitane en Provence picks Range. Read More...

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Top 10 Search Providers, May 2007
Media

Top 10 Search Providers, May 2007

19y rumo

Top 10 Search Providers, May 2007

The top 10 search engines and search providers by the number of users and share of total searches. Read More...

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Google Top Referral Site for Clinton, Paul in May
Media

Google Top Referral Site for Clinton, Paul in May

19y Kate Kaye

Google Top Referral Site for Clinton, Paul in May

Presidential contenders, Democrat Hillary Clinton and Republican Ron Paul came out on top among major party presidential candidates when it came to tr...

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TribalFusion to Build Out In-Stream Contextual Video Network
Media

TribalFusion to Build Out In-Stream Contextual Video Network

19y Zachary Rodgers

TribalFusion to Build Out In-Stream Contextual Vid...

ROO and TribalFusion are planning to work together to improve how video offers are targeted against text-based content online Read More...

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Mysterious and Compelling Eye-Project Site
Media

Mysterious and Compelling Eye-Project Site

19y Rebecca Lieb

Mysterious and Compelling Eye-Project Site

KDDI Corporation is some sort of a Japanese communications company doing some sort of viral, CGM-fueled project that assembles photos, Web images and ...

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Tremor Adds ClipSyndicate to Video Ad Network
Media

Tremor Adds ClipSyndicate to Video Ad Network

19y Zachary Rodgers

Tremor Adds ClipSyndicate to Video Ad Network

In what's basically a mini-version of the deal it made with BrightCove earlier this spring , Tremor Networks added video content and syndication firm ...

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Universal McCann: U.S. Ad Spending Staggering, and Dot-Com Marketing Budgets Slip Too
Media

Universal McCann: U.S. Ad Spending Staggering, and Dot-Com Marketing Budget...

19y Zachary Rodgers

Universal McCann: U.S. Ad Spending Staggering, and...

UniversalMcCann's Rober Coen put out a report this week that reiterates what we've already been hearing about the U.S Read More...

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Amazon Man to Helm News Corp/NBCU Video Network
Media

Amazon Man to Helm News Corp/NBCU Video Network

19y Kate Kaye

Amazon Man to Helm News Corp/NBCU Video Network

Jason Kilar is tasked with developing a clean user interface and building recommendation engines for the joint video distribution venture. Read More...

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Nielsen Agrees to Acquire Wireless Measurement Firm Telephia
Media

Nielsen Agrees to Acquire Wireless Measurement Firm Telephia

19y Matthew G. Nelson

Nielsen Agrees to Acquire Wireless Measurement Fir...

The purchase of Telephia, for an undisclosed sum, expands the media measurement giant's wireless capabilities. Read More...

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NBCU's iVillage Puts Sugar Publishing in its Ad Sales Cupboard
Media

NBCU's iVillage Puts Sugar Publishing in its Ad Sales Cupboard

19y Fred Aun

NBCU's iVillage Puts Sugar Publishing in its Ad Sa...

NBC Universal will represent ads on PopSugar and nine other female-centered Sugar Network sites. Read More...

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Heavy on the Hellmann's, Skimpy on the Video Production
Media

Heavy on the Hellmann's, Skimpy on the Video Production

19y Kate Kaye

Heavy on the Hellmann's, Skimpy on the Video Produ...

Dig potato salad? Well, Yahoo Food has a tantalizing recipe in video form including tarragon, dill, lemon juice...and...raw potatoes Read More...

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When the Conversation Turns Nasty
Media

When the Conversation Turns Nasty

19y Zachary Rodgers

When the Conversation Turns Nasty

As with all A-list controversies, the vitriol surrounding a Microsoft sponsorship of several Federated Media tech bloggers over the past three days is...

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Marchex Morphs 100,000 Generic Sites Into a Local Search Network
Media

Marchex Morphs 100,000 Generic Sites Into a Local Search Network

19y Zachary Rodgers

Marchex Morphs 100,000 Generic Sites Into a Local ...

A year in the works, the move creates perhaps the largest online local search and media network. Read More...

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Can Mobile Measure OOH Media Exposure?
Media

Can Mobile Measure OOH Media Exposure?

19y Rebecca Lieb

Can Mobile Measure OOH Media Exposure?

Can mobile devices enable the measurement of out-of-home media exposure and conversion? That's what research firm IMMI is betting on Read More...

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Execs & Accounts for June 27, 2007
Media

Execs & Accounts for June 27, 2007

19y Matthew G. Nelson

Execs & Accounts for June 27, 2007

Time Inc. taps Quigo; aQuantive hires two VPs; Kevin Ryan joins SEW & SES. Read More...

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Chrysler and Nickelodeon Plan Multimedia Marketing Deluge
Media

Chrysler and Nickelodeon Plan Multimedia Marketing Deluge

19y Fred Aun

Chrysler and Nickelodeon Plan Multimedia Marketing...

Chrysler is pairing with Nickelodeon in a multi-million-dollar, multi-media marketing blitz that will include an extensive online element. Read More...

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Kiptronic Expands to Offer Downloadable Video Ad Insertion
Media

Kiptronic Expands to Offer Downloadable Video Ad Insertion

19y Matthew G. Nelson

Kiptronic Expands to Offer Downloadable Video Ad I...

Now offering audio and video ad placement, the company lands Condé Nast as its first customer. Read More...

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Zimmerman and ImageSpan Partner for Auto Ads
Media

Zimmerman and ImageSpan Partner for Auto Ads

19y Matthew G. Nelson

Zimmerman and ImageSpan Partner for Auto Ads

Local car dealers have long been the source of some really annoying ads Read More...

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Mapping out Good Business
Media

Mapping out Good Business

19y Matthew G. Nelson

Mapping out Good Business

Tech savvy consumers are well aware of the usefulness of mapping programs to find the businesses they're looking for, and it's clear that businesses a...

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Data Drives Bluestreak Buy and Recent Spate of Ad Tech Deals
Media

Data Drives Bluestreak Buy and Recent Spate of Ad Tech Deals

19y Kate Kaye

Data Drives Bluestreak Buy and Recent Spate of Ad ...

Ongoing industry consolidation is partly driven by a very pressing client need: data consolidation. Read More...

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Mobile Developers Test Content on Hundreds of Handsets Remotely
Media

Mobile Developers Test Content on Hundreds of Handsets Remotely

19y Enid Burns

Mobile Developers Test Content on Hundreds of Hand...

Mobile Complete serves clients challenged to test how content will render on each handset, on every carrier, in every region. Read More...

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One in Five Users Gives Mobile Search and Audio Ads Thumbs Up
Media

One in Five Users Gives Mobile Search and Audio Ads Thumbs Up

19y Fred Aun

One in Five Users Gives Mobile Search and Audio Ad...

More than a quarter of the people responding to a new survey said sponsored text links that appear as a result of Web searches would be their preferre...

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Top 10 Search Terms in 10 Categories, May 2007
Media

Top 10 Search Terms in 10 Categories, May 2007

19y rumo

Top 10 Search Terms in 10 Categories, May 2007

A look at the month's top search terms in 10 categories. Read More...

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Yahoo Aims to Ease Ad Buying Process with Sales Restructure
Media

Yahoo Aims to Ease Ad Buying Process with Sales Restructure

19y Kate Kaye

Yahoo Aims to Ease Ad Buying Process with Sales Re...

In the midst of personnel changes, Yahoo aims to counteract slow display ad growth, and make it easier for advertisers to combine search and display a...

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