Just like in the offline world, the Thanksgiving holiday signaled the time to shop is here. Toy sites are doing well, according to Nielsen//NetRatings...
View articleHere's a weird thing. How come there are so few sites that use testimonials? In the print world, testimonials have been used for decades. They provide...
View articleRocketworks Inc. launched an integratedonline and off-line marketing campaign for Gradeworks.com, a new onlineeducational tool that helps to establish...
View articleLet's guess, you keep hearing the same buzz words over and over again: Opt-in email, permission marketing, targeted audience, affiliate networks. If y...
View articleAdvertising and communications holding company True North Communications, expanding itscommitment to the digital arena, is acquiring Stein Rogan + Par...
View articleInternet services company iXL Inc. has won an initial contract with HomeDepot to expand its e-commerce presence. Read More...
View articleToday, 40 percent of the web development budget goes toward marketing, thanks to a growing opportunity for web sites to drown in over two billion page...
View articleYou may be wondering exactly what the labor, environmental, and nationalist groups attacking the World Trade Organization meeting in Seattle are reall...
View articleIf you're not marketing through affiliates, you should be, and if you are, you better start looking at ways to get more specific with the messages sen...
View articleAdvertising giant Omnicom Group Inc. has acquiredmarketing and communication agency Cone Inc., which will become a subsidiaryin Omnicom's Diversified ...
View articleIt makes sense that the increase in e-commerce would lead to an increase in online credit card transactions, but do you know which credit cards are be...
View articleSupported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with afully automated...
View articleSometimes, it seems like media planners simply can't win. They bust their butts to get the best deals for their clients, and then they have to clean u...
View articleThe new NBC Internet Inc. signed a promotion anddistribution deal with Clear Channel Communications Inc. bywhich NBCi's services will be promoted on t...
View articleOnline ad network Adsmart said it has signed another 61 sitesto its network and now represents more than 375 brand sites totaling 2.5billion monthly i...
View articleWeb site development costs have grown into a $10 billion industry, while revenues generated online reach $95 billion in 1999 and are expected to reach...
View articleTorget, which bills itself as the biggestshopping portal in Sweden, signed with online ad network 24/7 Europe for ad sales representation. Read More...
View articleAlthough consumer ISPs now generate more revenue than business counterparts, the balance of power will shift by 2000, according to a report by Cahners...
View article'Tis the season, right? Yuletide carols sung by a fire, chestnuts roasting, jolly old elves, Christmas trees, stockings hung by the chimney... all tha...
View articleVolpe Brown Whelan & Co.initiated coverage of online ad company DoubleClick Inc. with a "buy" ratingand a $250 target stock price. Read More...
View articleOnline ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider ofInternet e-mail marketing, publishing and list management. Read Mor...
View articleBig media have never understood the basics of the Internet information transaction. Perhaps they never will. Time Warner and News Corp. represent two ...
View articleInternet mortgage banker AppOnline.com Inc. has launched its firstnational print advertising campaign. Read More...
View articleCanadian-owned Internet advertising network Virtual Billboard Networksaid it has added several female-oriented Web sites to its portfolio. Read More...
View articleCareer site kforce.com from Romac International Inc.named Beyond Interactive Inc. as its firstonline advertising agency of record. Read More...
View articleInternet professional services agency USWeb/CKS named three new partners in theNew York City region to augment the company's expertise in branding,ent...
View articleChange is one of the few things in life that is constant. Especially when dealing with people who use the web. Consumers cruise from one web site to a...
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