Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...
View articleEmail automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...
View articleEric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...
View articleConsumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...
View articleIn China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...
View articleWhat's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...
View articleData is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...
View articleContent marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...
View articleInteractive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...
View articleThese five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...
View articleOgilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...
View articleIt’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Read ...
View articleClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will focus on Content Marketing, starting...
View articleIntegrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...
View articleThe holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...
View articleApple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...
View articleImgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...
View articleUse these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...
View articleThe Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...
View articleIsobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...
View articleUsing mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...
View articleAs brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...
View articleBrands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...
View articleIn advance of his upcoming opening keynote at ClickZ Live Chicago, we caught up with Victor Lee, Senior Vice President of Digital Marketing at Hasbro....
View articleBy using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...
View articleAs e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...
View articleGoogle recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...
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