Let's talk about the relationship between online editorial content and advertising dollars. As content providers struggle for viability, you can't bla...
View articleThe average cost of developing and launching an enterprise e-commerce site is $1 million, according to a survey conducted by the GartnerGroup. Read Mo...
View articleBy improving their in-store technology, brick-and-mortar retailers have a chance to bring back shoppers that have switched to online shopping and reta...
View articleNothing gets the adrenaline pumping like a perceived threat to one's livelihood, which may explain the flurry of I-Advertising posts about the legalit...
View articleRevenues in the worldwide Internet services market grew an impressive 71 percent in 1998 to reach $7.8 billion, according to a report by International...
View articleA survey of business executives from across the Southeast US found that small business owners see their potential 1999 income from Internet activity d...
View articleIf you want to make your web site more profitable, here's the real scoop according to the gurus of one-to-one, Peppers and Rogers. Here's what works f...
View articleListen up advertisers and publishers. Michael has a story to tell. He wants you to keep all those ads in your printer-friendly version of site content...
View articleWorldwide Web authoring and design software revenues skyrocketed to $243 million in 1998, representing 144 percent growth from 1997, according to Inte...
View articleEverybody believes email is the killer app, the only true way to communicate one-on-one online. But you'd never know it judging from most web sites. H...
View articleUS e-commerce revenues will grow to between $580 and $970 billion by the year 2002, according to Giga Information Group, but other types of Internet i...
View articleSix million online consumers have been victims of credit card-related fraud or unauthorized use on the Web, according to a study conducted by Louis Ha...
View articleWe've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...
View articleInnovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Sevent...
View articleThe Consumer Electronics Manufacturers Association (CEMA) has released a study indicating that Internet sales of traditional consumer technologies to ...
View articleThe US Small Business Internet Survey from Cyber Dialogue found that 427,000 small businesses went online between the first quarter of 1998 and the fi...
View articleResearch done by the Consumer Electronics Manufacturers Association (CEMA) found that nearly 60 percent of online shoppers are using both established ...
View articleSean decided to surf the Net. With unlimited possibilities, he became a stunned deer in the headlights, standing in the middle of the information supe...
View articleZona Research reports in its latest browser study that Microsoft's Internet Explorer (IE) has widely surpassed Netscape's Navigator as the primary bro...
View articleYou've learned a lot about web site personalization -- enough to know that it will become standard fare on most web sites, especially those selling go...
View articleJohn Day's weekly round-up of the discussion list buzz. This week: Third-party ad serving, eMarketer's report, and where are all those high CPMs? Read...
View articleAs the debate over which technology will provide high-speed Internet access continues to rage, Keynote Systems set up a test where DSL and cable modem...
View articleA survey sponsored by Shop2u.com and conducted by Taylor Nelson Sofres Intersearch found that affluent women (household income $50K+) who shop from ca...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
View articleForbes recently published an article entitled Europe: The Next Internet Frontier. Read More...
View articleThe Internet is going to help financial services firms cater to small businesses in a more cost-effective manner, according to a report by Meridien Re...
View articleAccording to a survey released by SBC Internet Services, 82 percent of collegians who graduate this spring and summer will use the Internet to search ...
View article